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Facebook：6个月内377,000次侵犯知识产权行为

新年总是要从好的意愿开始。其中一个最常见的就是：更健康地生活。特殊营养补品有这样的作用。但要小心假冒商品！

一月 25, 2018

线上平台频现侵犯知识产权行为

亚马逊、阿里巴巴和 eBay 等线上平台在假冒伪劣商品的处理上陷入争议。具体的控诉是：线上巨头对于自己平台上假冒伪劣商品的销售采取容忍态度，而所谓的保护措施只是一种营销策略。更多相关内容请见我们的博客文章。

媒体对于 Facebook 的报告则作出了截然不同的反应。社交媒体平台越来越频繁地被用于假冒伪劣商品的促销和销售。（点此了解更多）Facebook 以透明度为题公布了涉及侵犯知识产权的数量。此次公开的数据耸人听闻：在 2017 年短短六个月的时间里，就报告了 377,000 多起侵犯知识产权的事件。至于实际上还有多少没有上报的侵权行为，就只能自行猜测了。

Facebook 采取了哪些保护知识产权的办法？

使用条款

从总体上禁止以任何形式发布侵犯知识产权的内容。当然仅仅这样是不够的。Facebook 为品牌商开发了一系列报告侵权行为的工具。

通过一份简单的在线报告表格即可报告文章、照片和视频以及整个资料和群组。一支全球性的知识产权运营团队会处理收到的所有报告。目标是在 24 小时内拦截确认涉嫌侵犯知识产权的报告内容。如有反复侵权行为，将考虑封锁帐户。

同时，Facebook 还自行开发了 Rights Manager 和 Commerce & Ads IP Tool 等其它工具，以推动对侵犯知识产权行为的追踪。Rights Manager 能识别出与产权所有者受保护内容相同的视频。Commerce & Ads IP Tool 则能够让产权所有者按照输入的字标查找 Facebook 和 Instagram 的广告以及 Facebook 群组和 Marketplace 推文中的销售文章，必要时进行上报。

至于这些措施是否能取得成功，是否能真正打击假冒伪劣商品和其它侵犯版权的内容，让我们拭目以待。无论如何，这都是正确方向上的重要一步，所公布的真实侵犯数字也促进了公众对该问题的关注。

关于此内容的有趣链接

Facebook 使用条款

 Facebook 在线报告表格

 博客文章：亚马逊更新：扩大打击假货计划范围

博客文章：越来越多的假冒伪劣商品通过 Facebook、Whatsapp 等平台出售

Facebook 透明度

 Facebook Rights Manager

Facebook Commerce & IP Tool

SecuringIndustry 文章：Facebook 在六个月内收到 377,000 多个知识产权侵权投诉

作者

Marlene Ende, International Product & Market Manager

Name	Purpose	Lifetime	Type	Provider
CookieConsent	Cookie that stores the user's decision about the cookie banner.	1 year	HTML	Website owner
fe_typo_user	Cookie required by the Typo3 web content system. The cookie is stored during the session. It is needed to save certain website settings during the website visit (session).	session	HTTP	Website owner

Name	Purpose	Lifetime	Type	Provider
_gcl_au	Used by Google AdSense to experiment with advertisement efficiency.	3 months	HTML	Google
AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, request in progress or an error retrieving a Client ID from AMP Client ID service.	1 year	HTML	Google
_dc_gtm_--property-id--	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_ga	Used to distinguish users.	2 years	HTML	Google
_gat	Used to throttle request rate.	1 day	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_ga_--container-id--	Persists session state.	2 years	HTML	Google
_gac_--property-id--	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	3 months	HTML	Google

Name	Purpose	Lifetime	Type	Provider
__cf_bm	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 minutes	Security	Hubspot
__hssc	This cookie stores the domain, the number of visitors and the time when the visits started. It thus determines whether the number of sessions needs to be increased.	31 minutes	Analytics	Hubspot
__hssrc	This cookie measures whether the visitor has restarted his browser and thus determines whether there is a new website visit.	31 minutes	Configuration	Hubspot
__hstc	This cookie stores the domain, the user token, the time of the first, last and current visit, as well as the number of sessions on the page.	6 months	Analytics	Hubspot
hubspotutk	This cookie is used by HubSpot to track or trace visitors to the website.	6 months	Analytics	Hubspot
__gcl_au	This cookie is used by Google AdSense to increase the efficiency of advertising.	3 months	Marketing	Google Ads
test_cookie	This cookie is set to determine whether the website visitor's browser supports cookies.	15 minutes	Configuration	Doubleclick
AnalyticsSyncHistory	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 days	Marketing	LinkedIn
UserMatchHistory	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 days	Marketing	LinkedIn
bcookie		24 months	Marketing	LinkedIn
bscookie	The cookie used assigns an ID to the site visitor and collects statistical data about the site visitor's website visits. This serves to individualize the advertising displayed to the user.	24 months	missing translation: type.Marketing	LinkedIn
lang	Stores the language version of a website selected by the user	session	Configuration	LinkedIn
li_gc	This cookie is used to store the consent of guests to the use of non-mandatory cookies.	24 months	Cookie-Banner	LinkedIn
lidc	This cookie assigns an ID to the site visitor. Under this ID, data on visitor behavior is collected on several websites in order to display individual advertising to the site visitor.	24 hours	Marketing	LinkedIn

Facebook：6个月内377,000次侵犯知识产权行为

线上平台频现侵犯知识产权行为

Facebook 采取了哪些保护知识产权的办法？

关于此内容的有趣链接

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