医疗保健

行业挑战: 假药、欺诈性保健产品和假冒保健品给全球品牌所有者带来了巨大挑战。他们如何有效保护自己的产品免遭假冒、窜货市场交易和过度生产之害？如何确保符合政府指导方针并保护消费者免受潜在的健康风险？

我们的解决方案

我们的防伪标识为保证原装正品的真实性和安全性提供了可靠的防伪解决方案。无论是ACE抑制剂、抗生素还是保健产品，通过本公司设计的防伪标记，可确保到达客户手中的产品绝对是原装正品。通过与SCRIBOS 360数字平台的连接，您可以追踪溯源产品，并可以直接跟消费者沟通。

印刷防伪

采用我们的防伪码ValiGate^® 直接打印解决方案，可直接在您的包装或标签上实施可持续、可扩展的防伪标识。该解决方案对于高周转产品尤为有用，且具有成本效益。

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揭开留底防伪标签

我们的揭开留底防伪标签 SCRIBOS HighPerSeal 可以定制，以适应任何形状或表面。它还可以是透明的，确保产品信息清晰可见。

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防伪标签

我们的高质量产品标识可提供最大程度的防伪保护，并可作为一种数字营销与消费者互动的触点。

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数字平台

科卫宝独有的品牌防伪技术可与创新型的数字平台SCRIBOS 360相连。

SCRIBOS 360 鉴别真伪
该模块使全球客户能够通过引导或自动验证过程区分原装产品和假冒产品。SCRIBOS 360 数据库可确认产品真伪，并允许消费者举报可疑产品。
SCRIBOS 360 避免窜货
该模块可确保实时检测窜货市场活动。该模块会向品牌所有者发送警报，以便立即采取行动打击窜货市场交易。
SCRIBOS 360 客户互动
品牌拥有者可通过客户互动模块开展针对性的客户奖励计划、抽奖活动以及其他数字互动体验，可在最大程度上吸引终端消费者在数字平台来鉴别真伪。通过这样的方式，可将品牌防伪与客户的品牌忠诚度联系起来，增强客户的品牌信任度。

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优势一览

提高分销渠道和供应商的透明度

有效打击假冒伪劣和窜货市场交易

增强客户互动和忠诚度

防止无理投诉和经济损失

获取有关客户行为、产品使用和营销效果的宝贵数据

Name	Purpose	Lifetime	Type	Provider
CookieConsent	Cookie that stores the user's decision about the cookie banner.	1 year	HTML	Website owner
fe_typo_user	Cookie required by the Typo3 web content system. The cookie is stored during the session. It is needed to save certain website settings during the website visit (session).	session	HTTP	Website owner

Name	Purpose	Lifetime	Type	Provider
_gcl_au	Used by Google AdSense to experiment with advertisement efficiency.	3 months	HTML	Google
AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, request in progress or an error retrieving a Client ID from AMP Client ID service.	1 year	HTML	Google
_dc_gtm_--property-id--	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_ga	Used to distinguish users.	2 years	HTML	Google
_gat	Used to throttle request rate.	1 day	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_ga_--container-id--	Persists session state.	2 years	HTML	Google
_gac_--property-id--	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	3 months	HTML	Google

Name	Purpose	Lifetime	Type	Provider
__cf_bm	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 minutes	Security	Hubspot
__hssc	This cookie stores the domain, the number of visitors and the time when the visits started. It thus determines whether the number of sessions needs to be increased.	31 minutes	Analytics	Hubspot
__hssrc	This cookie measures whether the visitor has restarted his browser and thus determines whether there is a new website visit.	31 minutes	Configuration	Hubspot
__hstc	This cookie stores the domain, the user token, the time of the first, last and current visit, as well as the number of sessions on the page.	6 months	Analytics	Hubspot
hubspotutk	This cookie is used by HubSpot to track or trace visitors to the website.	6 months	Analytics	Hubspot
__gcl_au	This cookie is used by Google AdSense to increase the efficiency of advertising.	3 months	Marketing	Google Ads
test_cookie	This cookie is set to determine whether the website visitor's browser supports cookies.	15 minutes	Configuration	Doubleclick
AnalyticsSyncHistory	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 days	Marketing	LinkedIn
UserMatchHistory	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 days	Marketing	LinkedIn
bcookie		24 months	Marketing	LinkedIn
bscookie	The cookie used assigns an ID to the site visitor and collects statistical data about the site visitor's website visits. This serves to individualize the advertising displayed to the user.	24 months	missing translation: type.Marketing	LinkedIn
lang	Stores the language version of a website selected by the user	session	Configuration	LinkedIn
li_gc	This cookie is used to store the consent of guests to the use of non-mandatory cookies.	24 months	Cookie-Banner	LinkedIn
lidc	This cookie assigns an ID to the site visitor. Under this ID, data on visitor behavior is collected on several websites in order to display individual advertising to the site visitor.	24 hours	Marketing	LinkedIn

医疗保健

我们的解决方案

印刷防伪

揭开留底防伪标签

防伪标签

数字平台

优势一览

相关博文

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