品牌防伪和认证

白皮书: 客户通过数字产品体验获益

面对不断上升的客户期望值，赢得客户并长期维系客户关系变得越来越困难。我们将向您展示数字产品体验如何创造真正的客户忠诚度。现在获取您的白皮书!

一月 10, 2020

通过“以客户为中心”获得成功

仅凭产品和良好的品牌形象已经不足以赢得客户，尤其是长期维系客户关系。Customer Centricity（以客户为中心）是目前的成功秘诀。以客户为中心的品牌了解自己的客户、他们的需求和愿望。它为自己设定的任务是：从第一次接触到购买产品再到其他方面都为客户提供最佳服务。开发产品和有用的服务来解决客户问题，使客户满意，而不是简单地以销量为目标^{Interbrand 的全球最佳品牌报告}。我们将在白皮书中举例说明在购买实体产品后如何优化数字客户体验以及品牌所有者如何收集宝贵的市场数据。请点击下方链接下载您的白皮书。

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作者

Elena Bose, International Communications Manager

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Name	Purpose	Lifetime	Type	Provider
CookieConsent	Cookie that stores the user's decision about the cookie banner.	1 year	HTML	Website owner
fe_typo_user	Cookie required by the Typo3 web content system. The cookie is stored during the session. It is needed to save certain website settings during the website visit (session).	session	HTTP	Website owner

Name	Purpose	Lifetime	Type	Provider
_gcl_au	Used by Google AdSense to experiment with advertisement efficiency.	3 months	HTML	Google
AMP_TOKEN	Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, request in progress or an error retrieving a Client ID from AMP Client ID service.	1 year	HTML	Google
_dc_gtm_--property-id--	Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.	2 years	HTML	Google
_ga	Used to distinguish users.	2 years	HTML	Google
_gat	Used to throttle request rate.	1 day	HTML	Google
_gid	Used to distinguish users.	1 day	HTML	Google
_ga_--container-id--	Persists session state.	2 years	HTML	Google
_gac_--property-id--	Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.	3 months	HTML	Google

Name	Purpose	Lifetime	Type	Provider
__cf_bm	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 minutes	Security	Hubspot
__hssc	This cookie stores the domain, the number of visitors and the time when the visits started. It thus determines whether the number of sessions needs to be increased.	31 minutes	Analytics	Hubspot
__hssrc	This cookie measures whether the visitor has restarted his browser and thus determines whether there is a new website visit.	31 minutes	Configuration	Hubspot
__hstc	This cookie stores the domain, the user token, the time of the first, last and current visit, as well as the number of sessions on the page.	6 months	Analytics	Hubspot
hubspotutk	This cookie is used by HubSpot to track or trace visitors to the website.	6 months	Analytics	Hubspot
__gcl_au	This cookie is used by Google AdSense to increase the efficiency of advertising.	3 months	Marketing	Google Ads
test_cookie	This cookie is set to determine whether the website visitor's browser supports cookies.	15 minutes	Configuration	Doubleclick
AnalyticsSyncHistory	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 days	Marketing	LinkedIn
UserMatchHistory	The cookie used assigns an ID to the site visitor and collects statistical data on the site visits of the site visitor. This serves to individualize the advertising displayed to the user.	30 days	Marketing	LinkedIn
bcookie		24 months	Marketing	LinkedIn
bscookie	The cookie used assigns an ID to the site visitor and collects statistical data about the site visitor's website visits. This serves to individualize the advertising displayed to the user.	24 months	missing translation: type.Marketing	LinkedIn
lang	Stores the language version of a website selected by the user	session	Configuration	LinkedIn
li_gc	This cookie is used to store the consent of guests to the use of non-mandatory cookies.	24 months	Cookie-Banner	LinkedIn
lidc	This cookie assigns an ID to the site visitor. Under this ID, data on visitor behavior is collected on several websites in order to display individual advertising to the site visitor.	24 hours	Marketing	LinkedIn

白皮书: 客户通过数字产品体验获益

通过“以客户为中心”获得成功

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