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tesa connect & check: Direct on-site security checking

The EU estimates that eight billion euros are lost in Europe every year due to imitation products, and this trend is on the increase. Simple labels with serial numbers have for a long time not guaranteed adequate counterfeit protection. Unique identification of each product with a physical verification system that can be quickly and easily checked is the only way to ensure security. The tesa connect & check security concept by tesa scribos combines brand protection with online verification and actively involves consumers in the process of preventing counterfeit products.

Customers, retailers and investigators can check a product directly on site via mobile phone, notebook or PC. As shown in the image, consumers can, for example, scan the QR code with their smartphone directly at the point of sale and enter the security code.

The range of products that can be checked is particularly diverse and extends from items of clothing to parts for the manufacturing industry. The data is sent to the connect & check website. If the code is valid, the visible security features of the label are explained and the user is interactively guided through the checking process. Only once the user has checked all the features the website confirms the item's authenticity.

The connect & check website can be opened in any browser on a PC, notebook or mobile phone and the security features of the label verified for authenticity. Experts and customs investigators also have the option of logging in via the tesa connect & check extranet where they can check the concealed security features that are only visible with a magnifying glass or a special reader.

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