Fédération Française de Football: High-level security for licensed products
Solution: Security Label VeoMark®
Main target: Stop Counterfeiting / Simplify Licensing Management
A one-stop solution for licensing management and brand protection? With a SCRIBOS solution, this is possible. Licensors and licensees benefit from a simplified licensing process, while knowing their products are protected from illegal activity.
In the year 2021, the Fédération Française de Football (FFF) established a strategic objective to enhance the security of their licensed products, as they were encountering problems with counterfeiting. Moreover, they aimed to enhance the level of transparency in their licensing procedures, not only for themselves but also for their licensees.
SCRIBOS equipped all FFF licensed products with the unique VeoMark® security label, which gives each product a unique, highly secure identity. This protects the products from counterfeiting, grey market trading and overproduction. By combining the label with the SCRIBOS B2B ordering platform, which is a module within the digital platform SCRIBOS 360, FFF can simplify its licensing management. The platform enables the brand’s licensees to easily place orders for product markings and access related services.
With the expansion of our range of licensed products, it became a priority for us to protect these items. We want to make sure our customers are receiving authentic and top-notch goods. The implementation of the SCRIBOS solution ensures that our customers consistently have a positive experience with our brand!
With the VeoMark® solution, French fans can feel 100% confident that their purchased FFF product is genuine. Each security tag is completely unique, making it easy to check – not just by fans, but also by other members of the supply chain. This helps FFF to spot illegal activities and in turn increase their overall sales by selling more original products.
On top of these benefits, the FFF has the possibility to integrate interactive experiences for fans in the future (game statistics, team news etc.), which not only improves the product experience, but also increases brand loyalty.