Initiate customer interaction
Activate customer interaction on verified products
SCRIBOS 360 transforms product authentication into a direct communication channel between brands and consumers.
Every product scan not only verifies authenticity but also opens a secure, brand controlled digital experience. Brands can deliver personalized content, campaigns, product information and loyalty experiences exclusively on genuine products.
This turns authentication from a security feature into a measurable engagement and data channel.
Why brands use customer interaction
Customer interaction creates value beyond authentication by increasing engagement, generating market insights and strengthening brand loyalty.
Key benefits
- Increase scan rates through consumer facing added value
- Interact directly with users via verified products
- Deliver campaigns and exclusive content only on genuine products
- Gain real time insights into product usage and distribution
- Detect suspicious activity and gray market patterns
- Increase transparency and strengthen customer trust
How customer interaction works
The process is simple. Content can be adapted dynamically based on location, timing, language, campaign logic or product type. All campaigns and content are centrally managed through SCRIBOS 360 and can be updated at any time without changing packaging or products.
What brands can deliver
SCRIBOS 360 enables brands to create digital experiences directly connected to authenticated products.
- Product information, brand content, and service pages
- Digital Product Passport data for regulatory information
- Ingredient information, for example for wine, spirits and other consumer goods
- Manuals and installation instructions, for example for spare parts and industrial components
- Store finders and links to authorized retailers
- Sustainability and traceability data
- Guarantees and safety information
- Promotions, incentives and consumer campaigns
- Exclusive content and product launches
- Personalized recommendations and cross selling
Connected to any SCRIBOS authentication solution
Customer interaction can be enabled with any digitally authenticated SCRIBOS solution, including:
- Security labels
- Secure printed packaging
- Hybrid physical and digital security solutions
As long as a product can be digitally authenticated, customer interaction can be activated.
Why interaction improves brand protection
Customer interaction significantly increases the effectiveness of brand protection because it drives product scans and generates actionable data.
More scans create more visibility into:
- Product movement
- Distribution channels
- Consumer engagement
- Suspicious market activity
This helps brands identify gray market activity, unauthorized distribution and potential counterfeit risks in real time.
Without interaction, authentication remains passive. With interaction, authentication becomes measurable and data driven.
Driving consumer scans
Technology alone does not create engagement. Consumers must understand why they should scan a product. Successful programs combine authentication with clear communication and consumer value.
Brands can increase scan rates through:
- Clear on pack calls to action
- Promotions and loyalty incentives
- Valuable product information for consumers who actively seek details
- Campaign driven engagement
- Point of sale communication
- Visible integration of security features
The clearer the consumer benefit, the higher the interaction rate.
Example: 24H Le Mans
The 24H Le Mans licensing program demonstrates how customer interaction can increase engagement and generate valuable data.
Security labels were integrated into a fan campaign with clear calls to action such as “Scan”, “Play” and “Win”. Consumers actively interacted with products during the event.
Results included:
- High scan volumes
- Increased customer engagement
- Real time market insights
- Valuable distribution and behavior data
The project demonstrates how communication and authentication together drive measurable results.
From product to digital communication channel
SCRIBOS 360 connects authentication, customer interaction, and data analysis in one platform. Physical products become digital touchpoints that enable brands to engage consumers, collect market intelligence and strengthen brand protection at scale.
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security expert
Contact us to find the right security solution for your brand.
FAQ – Customer interaction
What is customer interaction through product authentication?
Customer interaction through product authentication means that a product scan does more than verify whether a product is genuine. After authentication, the scan opens a digital interface where the brand can provide useful content, services or campaigns.
This turns product authentication into a direct digital touchpoint between the brand and the customer.
How does SCRIBOS 360 enable customer interaction?
SCRIBOS 360 enables digital product verification and connects each verified scan with a brand controlled digital experience.
When a customer scans a product, SCRIBOS 360 verifies its authenticity. After verification, the customer can access content such as product information, services, promotions, rewards or exclusive brand experiences.
Why should brands use customer interaction?
Brands should use customer interaction to give customers a clear reason to scan. This can increase scan rates and turn product authentication into a measurable source of engagement and data.
For brands, this means more direct interaction with users, better market insights and stronger support for brand protection.
What can brands show after a product scan?
Brands can provide a wide range of digital content after a product scan, including product information, brand content, service pages, Digital Product Passport data, sustainability information, guarantees, manuals, store finders, authorized retailer links, promotions, rewards and exclusive content.
The content can be adapted to the product, market, campaign or customer context.
Can SCRIBOS 360 support Digital Product Passport information?
Yes. SCRIBOS 360 can help brands provide Digital Product Passport information through a product scan. After authentication, customers or other users can access structured product information such as material data, sustainability information, traceability details or regulatory content.
This connects product verification with regulatory communication and makes relevant product data available directly through the physical product.
Can content be shown only on genuine products?
Yes. Customer interaction can be connected to product authentication. This means selected content, services or campaigns can be made available only after a product has been verified as genuine.
This is useful for exclusive content, loyalty campaigns, guarantees, promotions and product related services.
How does customer interaction help increase scan rates?
Customers are more likely to scan a product when they receive a clear benefit. This benefit can be authenticity confirmation, useful product information, a reward, exclusive content, a service link or access to an authorized retailer.
The clearer the value of scanning is, the higher the interaction rate.
How does customer interaction support brand protection?
Customer interaction supports brand protection by encouraging more product scans. More scans create more data, and more data gives brands better visibility into product movement, distribution channels and suspicious market activity.
This can help brands identify possible counterfeiting, gray market activity and unauthorized distribution.
What data can brands gain from product scans?
Brands can gain insights into scan activity, product usage, market activity, distribution behavior and possible risk patterns.
This data can support both customer engagement and brand protection by helping brands understand where, when, and how products are being scanned.
Can brands update the digital content after the product is already in the market?
Yes. Content and campaigns can be managed centrally in SCRIBOS 360 and updated without changing the product or packaging.
This allows brands to adapt communication, campaigns or product information over time.
How can brands encourage customers to scan?
Brands can encourage scans through clear on pack calls to action, visible integration of the security feature, point of sale communication, campaigns, promotions, rewards and useful product information.
The most important factor is that customers immediately understand what they gain from scanning.
Can customer interaction be used for connected packaging?
Yes. Customer interaction is a key use case for connected packaging. It connects the physical product or packaging with a digital experience that customers can access by scanning the product.
This allows brands to combine authentication, communication and data collection in one product-based interaction.
Which KURZ SCRIBOS solutions can enable customer interaction?
Customer interaction can be enabled with SCRIBOS solutions that include digital authentication. This can include security labels, secure printed packaging and hybrid solutions that combine physical and digital security features.
As long as the product can be digitally authenticated, customer interaction can be activated.
How does customer interaction create value for customers?
Customers receive useful information, services or benefits directly through the product scan. This can include authenticity confirmation, product details, instructions, guarantees, rewards, exclusive content or store finder information.
This makes the scan useful and gives customers more confidence in the product.
How does customer interaction create value for brands?
Brands gain a direct digital connection to customers through verified products. They can increase engagement, provide relevant content, collect scan data, improve market visibility and strengthen brand protection.
This turns authentication into a scalable communication and data channel.
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