Glossary
Our brand protection glossary
Browse through our brand protection glossary, which gives you short and concise explanations of all the exciting and relevant terms surrounding this topic.
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C
Counterfeiting
What is counterfeiting?
A counterfeit product copies the product from an authentic brand.
G
Grey market
What is the grey market?
What consequences does it have for your company, your brand, your image and your products? And what measures should you take to combat it?