Anti-Counterfeiting Solutions for the Wine & Spirits Industry
The challenge: In the profitable industry of wine and spirits, counterfeiters attempt to make money by copying or refilling original bottles with inferior liquids. This can lead to lost sales for your company, as well as potential damage to your brand's reputation and the health of your customers. However, it is possible to prevent counterfeiting while also enhancing the customer experience without compromising your intricate packaging design.
Digital Plattform
Our brand protection technology is connected to our innovative digital platform SCRIBOS 360.
- SCRIBOS 360 Authentication
By implementing this module, brand owners enable their customers to differentiate between genuine products and counterfeits. Consumers will be guided through a fully automated authentication process, which involves comparing the product with the SCRIBOS 360 database to confirm its authenticity. If any irregularities are discovered, consumers have the opportunity to report the suspicious product. Thanks to the use of artificial intelligence, any suspicious activities can be swiftly and automatically detected, thus allowing for prompt intervention. - SCRIBOS 360 Interaction
By incorporating this module, customers are provided with a compelling incentive to authenticate. This is achieved by offering various digital interaction options such as bonus programs, competitions, and more. This module not only strengthens customer loyalty and confidence but also provides robust brand protection. - SCRIBOS 360 B2B OrderingThis module offers complete transparency over production volumes by allowing suppliers or wineries to directly order their product markings from KURZ SCRIBOS. Through the uniqueness and serialisation of these markings, every product in the market can be easily traced back to its original production location.
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Success Story
Discover the remarkable success story of how Côtes du Rhône effectively safeguards their wines from counterfeiting.
Côtes du Rhône winegrowers' association has found a comprehensive solution that not only protects their brand from product piracy and overproduction but also enhances market transparency and fosters customer interaction. By embracing digitalization, they have added significant value to their high-quality wines, ensuring a remarkable experience for their valued customers.
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The problem with counterfeit alcohol and what brands can do about it
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