Our brand protection glossary

Browse through our brand protection glossary, which gives you short and concise explanations of all the exciting and relevant terms surrounding this topic. 

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brand protection
What is brand protection?

Brand protection refers to the strategies, measures, and practices an organization or company utilizes to safeguard its brand's integrity, reputation, and value.

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What is counterfeiting?

A counterfeit product copies the product from an authentic brand.

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Grey market
What is the grey market?

What consequences does it have for your company, your brand, your image and your products? And what measures should you take to combat it?

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