Our brand protection glossary
Browse through our brand protection glossary, which gives you short and concise explanations of all the exciting and relevant terms surrounding this topic.
Brand protection refers to the strategies, measures, and practices an organization or company utilizes to safeguard its brand's integrity, reputation, and value.
A counterfeit product copies the product from an authentic brand.
What consequences does it have for your company, your brand, your image and your products? And what measures should you take to combat it?