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Beyond the Label: How 24H LE MANS Turned Their Brand Protection into a Marketing Asset

Every June, the eyes of the motorsport world lock onto Le Mans. The 24 Hours of Le Mans isn’t just the world’s most prestigious endurance race - it’s a cultural phenomenon with global fans, passionate collectors, and a thriving licensing ecosystem that spans apparel, memorabilia, accessories and more.

diciembre 15, 2025

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Counterfeiting & SeizuresBlack Friday: How Do I Protect My Products Against Counterfeiting?Black Friday is enjoying a boom among consumers – and among counterfeiters too. Here’s how you can protect your business against fake goods and product piracy.
Counterfeiting & SeizureseBay Launches New Authentication ProgrameBay is expanding its Authenticity Guarantee in the U.S. in order to ensure the authenticity of certain trainers sold on eBay. To provide this service, the online marketplace is cooperating with an independent team of experts.
Counterfeiting & SeizuresTens of Millions of Counterfeit Products Seized by EuropolEuropean authorities seized some 28 million counterfeit and illegal products in an operation carried out across the EU. The number of face masks confiscated was particularly high, having come onto the market in response to the Covid-19 pandemic.
Counterfeiting & SeizuresA Thousand Counterfeit iPhones Replaced with OriginalsTwo fraudsters from Switzerland replaced counterfeit smartphones with original products over a number of years. The manufacturer, Apple, reports losses of around a million – and this is not the first time that Apple has supplied replacements for counterfeit iPhones.
Counterfeiting & SeizuresCustoms Officials in Dresden Seize Tons of Counterfeit TextilesGerman customs investigators recently seized thousands of counterfeits goods, which had been transported overland through the European Union. The imitation products, worth almost two million euros, were intercepted in Germany just before they were to be exported to Poland.
Counterfeiting & SeizuresWine Counterfeiter Convicted in ChinaA rogue wine retailer who exhibited counterfeit Bordeaux wines at a trade fair in China has now been convicted by a Chinese court. A trade body praises the landmark ruling as a major milestone in the fight against product piracy in China.
Counterfeiting & SeizuresAuthorities Bust International Wine Counterfeiting RingItalian authorities are currently working with Europol in a series of raids to crack down on a criminal wine-counterfeiting gang. The fraudsters used empty genuine bottles, which they filled and sold online as expensive fakes in the USA and several EU countries.
Counterfeiting & SeizuresHamburg Customs Seize Hundreds of Thousands of FakesCustoms officials in Hamburg have made a series of seizures, impounding over 200,000 counterfeits that have now been destroyed. The illegal copies included products from a variety of industries, which were destined for several European markets.
Counterfeiting & SeizuresSuccessful Crackdown on Counterfeit Fruit in ChinaChinese authorities have seized thousands of counterfeit Unifrutti brand fruit crates. Their intended purpose was to export Chinese citrus fruits under a false brand name. The brand owner is concerned that there has been a rapid increase in counterfeiting.
Counterfeiting & SeizuresFake Fragrances Worth Millions Seized Ahead of Mother’s DayUS customs officers in Miami confiscated tens of thousands of counterfeit perfumes that were scheduled for import into the United States in a sea freight shipment. The illegal products are said to be worth over one million euros.
Counterfeiting & SeizuresUS Puts Amazon Germany on Its IP Watch ListThe United States has for the first time included foreign Amazon sites, including Amazon Germany, in the USTR's Notorious Markets List. Besides Amazon, the list also includes widely criticised platforms such as Chinese marketplace Taobao.
Counterfeiting & SeizuresEnhance Brand Protection in Times of Covid-19British brand protection association ACG is warning brand owners not to scale back their anti-counterfeiting efforts. Counterfeiters have sought to exploit the current coronavirus crisis – but are already starting to prepare for the period afterwards too.
Counterfeiting & SeizuresCounterfeiters Take Advantage of Consumer's Fear by Selling Fake Corona Testing Kits, Vaccines and TreatmentsWhile scientists worldwide constantly work on developing test methods and vaccines against the Coronavirus in order to prevent further spread of the disease counterfeiters are equally active in faking those products as soon as they appear on the market.
Counterfeiting & SeizuresDesigner Marketplace TheRealReal to Be Liable for CounterfeitsThe luxury goods retailer TheRealReal could be held liable for sales of counterfeits through its own website. This is the ruling recently made by a US court, paving the way for further action by rights holders against the supplier of used designer goods.
Brand Protection & AuthenticationGetting Started with Product Digitalization: 3 Tips to Make Your Organization MoveDo you want to connect your company's products digitally and finally press ahead with digitalization, yet your organization just doesn't seem to be moving forward? We give you three tips on how to provide that crucial impetus.

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