The Smiley Company partners with KURZ SCRIBOS to elevate global brand protection and consumer engagement
To address this, The Smiley Company has joined forces with KURZ SCRIBOS, a trusted provider of brand protection and digital product authentication, to launch a cutting-edge security solution.
This partnership, which spans Smiley®, SmileyWorld®, S.W.Smiley®, Mini Smiley®, Smiley Sports®, and Newmoji®, introduces the ValiGate® security label, seamlessly integrated into the SCRIBOS 360 digital platform, to provide a new standard of protection and interactivity for The Smiley Company’s global product range. This strategic move ensures that their products remain authentic and protected while also offering an engaging digital experience to consumers.
Enhanced security and engagement for The Smiley Company’s licensed products
Key features of the solution include:
- Advanced anti-counterfeiting technology embedded in every label for reliable authentication
- Dynamic design features that are easy to verify visually, yet impossible to replicate accurately
- Unique digital identities, enabling product-level authentication via the SCRIBOS 360 platform
- Interactive digital experiences, connecting customers directly with Smiley content through simple label scans
This integrated solution ensures a smooth, secure process for licensees while giving The Smiley Company detailed oversight of its product flows and potential counterfeit hotspots in real time.
Integrating intelligence with the SCRIBOS 360 digital platform
In addition to the physical label, the solution connects each product to the SCRIBOS 360 digital platform, unlocking the power of data for real-time brand protection and engagement.
Benefits include:
- Real-time counterfeit detection, identifying threats and vulnerabilities across global markets
- Volume tracking, providing transparency in distribution and production
- Personalized customer experiences, including news, store locators, and social media content—all accessible via a quick scan
- Interactive digital design, offering a new level of user engagement and brand storytelling
- Dedicated landing pages, powered by our SCRIBOS 360 customer interaction module, with 12 tailored experiences supporting Smiley’s sub-brands—Smiley, S.W.Smiley, Smiley Sports, Smiley World, Mini Smiley, and Newmoji—offering brand-specific storytelling and regionally adapted content
This powerful blend of security and smart data allows Smiley to respond quickly to threats while also creating new ways to interact with its audience.
Building a future of secure and joyful licensing
By combining their commitment to creativity with KURZ SCRIBOS’ technological expertise, The Smiley Company is reinforcing its mission to spread positivity—with full confidence in the integrity of every product.
This collaboration marks a new era for The Smiley Company’s global licensing program, offering unmatched protection, valuable insights, and enriched consumer experiences.
For more information on how to launch your own licensing initiative with KURZ SCRIBOS, contact Frederic.Etienne@scribos.com.
More information about KURZ SCRIBOS’ solutions: read here
Contact Chris Brinkworth (SMILEY)
chris@smiley.com
Contact KURZ SCRIBOS
hello@kurz-scribos.com
About The Smiley Company
The Smiley Company is a global leader in licensing, renowned for its iconic Smiley brand that spreads positivity and happiness across various products and collaborations. With a commitment to innovation and excellence, The Smiley Company continues to inspire joy in the hearts of consumers worldwide through its diverse range of licensed offerings.
Smiley has been spreading joy and optimism to generations since French journalist Franklin Loufrani created the trademarked brand in 1972.
Originally a gesture to urge readers of the newspaper France-Soir to ‘Take the Time to Smile’, soon this ubiquitous symbol of happiness became the most recognised and important icon in graphic design.
In 1996 Nicolas Loufrani, son of Franklin, took over the helm, steering Smiley into the digital revolution. Creating a whole new way of communicating, he added a variety of facial expressions to the original Smiley - his icons paving the way for a universal graphic language used by billions of people today.
Continuing to influence modern culture, Smiley is one of the world's top global licensing enterprises collaborating on high-profile activities spanning fashion, art, homeware, food and beverage. Major partnerships include Loewe, Moschino, Raf Simons, Eastpak and LA-based Market, who produce the Market Smiley Basketball—a cultural icon.
Maintaining Smiley’s friendly mantra, Loufrani created Smiley Movement in 2017. The non-profit community works across multimedia platforms aiming to inspire positive change in society addressing urgent societal and environmental problems.
For more information, please visit smiley.com