Richiedi il campione Contatti
IT

CLAAS partners with KURZ SCRIBOS to strengthen protection against counterfeit spare parts

Counterfeit spare parts pose a serious threat to the agricultural industry, compromising machine performance, increasing maintenance costs and creating potential safety risks.

For farmers and contractors, using genuine, high-quality spare parts is essential to keeping machinery running efficiently. As one of the world’s leading manufacturers of agricultural equipment, CLAAS is reinforcing its commitment to product authenticity and customer protection by partnering with KURZ SCRIBOS, a global expert in brand protection solutions.

Starting in early 2025, CLAAS will implement the VeoMark® security label, a highly secure and tamper-proof labeling solution, in combination with the SCRIBOS 360 digital platform. This advanced approach will help further strengthen the protection of CLAAS original spare parts worldwide, ensuring that customers can confidently verify the authenticity of the products they purchase while giving CLAAS valuable insights to act against counterfeiting.


A powerful security solution for CLAAS

The VeoMark® security label provides an exceptionally high level of protection for CLAAS original spare parts. Each label features a unique, non-replicable SecurityCode, making it impossible to duplicate. The label also contains multiple advanced authentication features, including a rainbow shimmer effect visible under direct light, microtext that can only be seen with a magnifying glass and a covert security element that is only detectable with a specialized tool.

Unlike traditional authentication methods, VeoMark® allows customers to verify authenticity instantly using their smartphone without needing to download an app. A simple scan of the label confirms whether the part is genuine, giving customers confidence that they are purchasing a real CLAAS product that meets the company’s strict quality standards.

Beyond authentication, the VeoMark® security label is fully integrated with the SCRIBOS 360 digital platform, allowing CLAAS to detect and analyze counterfeiting activities in real time. This data-driven approach enables CLAAS to quickly identify fraudulent activities, pinpoint counterfeiting hotspots and take targeted action against counterfeiters. With powerful tracking and tracing capabilities, CLAAS can monitor the movement of its products throughout the supply chain, making it easier to protect its brand and customers from the risks associated with counterfeit parts.


SCRIBOS 360: More than just protection 

The SCRIBOS 360 digital platform goes beyond security as it also creates valuable new opportunities for customer interaction. Every scan of a VeoMark® security label provides real-time insights into counterfeiting trends, enabling CLAAS to take proactive steps in enforcing its anti-counterfeiting strategy. In addition to fraud detection, the platform allows CLAAS to engage directly with its customers, offering a dedicated digital experience with access to:

  • Detailed product information and specifications
  • Step-by-step installation guides and maintenance support
  • Warranty registration and claims management
  • Loyalty programs, exclusive offers and promotional incentives

By encouraging customers to scan their security labels, CLAAS not only strengthens protection against counterfeiting but also deepens its relationship with customers. The collected scan data provides valuable insights into market behavior, allowing CLAAS to further optimize its services and enhance the overall customer experience.


Ensuring authenticity, enabling action 

By introducing the VeoMark® security label and the SCRIBOS 360 digital platform, CLAAS is reinforcing its ability to protect its customers and its brand. This solution not only makes it easier than ever for customers to verify authenticity, but it also gives CLAAS the ability to act by identifying and stopping counterfeiting at its source.

With this partnership, CLAAS continues to uphold its commitment to quality, reliability, and customer trust. Farmers and contractors can now be confident that their machinery is protected by authentic CLAAS parts backed by a powerful, intelligent security solution that safeguards their investment and ensures peak performance in the field.


More information about KURZ SCRIBOS’ solutions: read here

 

Contact CLAAS
pr@claas.com

Contact KURZ SCRIBOS 
hello@kurz-scribos.com 

 

About CLAAS

Founded in 1913, the family-owned company CLAAS is one of the world's leading manufacturers of agricultural machinery. Headquartered in Harsewinkel, Westphalia, the company is the world market leader in forage harvesters. CLAAS is also the European market leader in another core segment, combine harvesters. CLAAS is successfully represented worldwide with tractors, agricultural balers and grassland harvesting machinery. The product range also includes state-of-the-art agricultural information technology. CLAAS employs 12,000 people worldwide and achieved a turnover of 5 billion euros in the 2024 financial year.