Protecting the Marshall brand with secure product authentication
Marshall therefore needed a solution that could reliably identify individual products and enable straightforward authentication, while fitting naturally into the distinctive visual identity of the brand. With KURZ SCRIBOS, Marshall combines secure product identification with a digital authentication experience designed around the product and the customer.
Secure product identification with KURZ SCRIBOS
Marshall chose the KURZ SCRIBOS solutions ValiGate® and VeoMark®, combined with the digital platform SCRIBOS 360, to strengthen product authentication and brand protection.
Each security label provides the product with a unique identity. This enables genuine Marshall products to be authenticated via smartphone, while every scan generates data that can be captured and analyzed within SCRIBOS 360.
For customers, this creates a simple and reliable way to verify authenticity directly on the product. For Marshall, this creates visibility beyond individual authentication events. Scan activity can provide insights into where and how products are being verified and help identify suspicious activity or potential counterfeit risks. What begins with a unique identity at product level can therefore provide valuable insights to support wider brand protection activities.
Turning the product into a digital access point
The connection to SCRIBOS 360 also turns the product into a digital access point. By scanning the security label with a smartphone, customers can access product-specific information and services linked to their individual product.
Marshall can use this digital connection to provide product information, warranty services, support options and other relevant digital content. This content can be managed centrally in SCRIBOS 360, updated when needed and linked directly to the respective product.
This allows Marshall to keep relevant information and services accessible beyond the point of purchase and creates a direct digital connection between the physical product and the customer.
Brand protection that becomes part of the Marshall identity
For a brand as visually distinctive as Marshall, security cannot come at the expense of design. Both the security labels and the digital answer page can be adapted to Marshall’s corporate identity, creating a consistent experience across the physical and digital touchpoints.
The label material was customized to match the visual appearance of Marshall’s products and packaging. Its gold tone takes inspiration from the legendary Marshall amps, incorporating a recognizable element of the brand’s visual identity.
The digital experience follows the same design principle. When customers scan the label, the answer page reflects the Marshall brand, so the transition from the physical product to digital information feels like a natural extension of the product experience.
The technology remains discreet, while the Marshall brand remains clearly visible. In this way, authentication and brand identity work together. The solution helps protect the product while preserving the premium and recognizable appearance associated with Marshall.
Protecting the product and strengthening the connection beyond the purchase
For Marshall, the combination of secure product authentication, scan data and digital services creates a product-level foundation for protecting the brand and extending the customer experience beyond authentication.
Together, the security labels and SCRIBOS 360 enable Marshall to authenticate products, gain insights from scan activity and provide relevant information and services directly through the product.
The digital product identity can also remain relevant throughout the product lifecycle, supporting Marshall in keeping information and services accessible beyond the initial purchase and providing a foundation for future lifecycle and sustainability initiatives.
Looking to develop a product authentication solution tailored to your products and brand? KURZ SCRIBOS can help you implement the right solution for your requirements. Get in touch with our experts to learn more.
