Anti-Counterfeiting Solutions for the Pet Food Industry
The challenge: The global pet food market is growing rapidly. This growth in pet nutrition and premium pet food products makes the industry increasingly attractive for counterfeiters and unauthorized distributors. Fake, refilled, or substandard products not only lead to revenue loss but also pose serious risks to animal health and brand reputation. At the same time, gray market activities reduce control over distribution channels and pricing. Brands must therefore protect their products while maintaining visibility and trust in a highly competitive market.
Digital Platform
Our brand protection technology is connected to our innovative digital platform SCRIBOS 360.
SCRIBOS 360 Authentication & Analysis
The SCRIBOS 360 platform enables brands and consumers to verify product authenticity through a simple scan. Each scan is checked in real time and suspicious products are immediately flagged. Brands gain full visibility into authentication data, including scan locations and patterns. This allows early detection of counterfeit and gray market risks and enables targeted action.
SCRIBOS 360 Interaction
SCRIBOS 360 enables direct digital interaction with consumers after product authentication. Brands can deliver product information, promotions, or loyalty programs and manage all content centrally. Campaigns can be adapted by region, time, or product without changing packaging. This strengthens customer engagement and loyalty while increasing scan rates and market visibility.
Online Brand Protection
SCRIBOS 360 extends brand protection into the digital space by translating data into targeted enforcement actions. Counterfeit and gray market activities can be identified and addressed quickly based on real insights. Suspicious listings across online marketplaces can be identified, test purchased and removed efficiently. This ensures continuous protection beyond the physical product.
