Contato Blog
PT

Apparel and luxury goods

The challenge: Counterfeits are unfortunately very common in the clothing and luxury goods market and often show up shortly after market launch. It is often difficult for the customer to recognise counterfeits. But how can you protect yourself and your products from this? How can you guarantee end-to-end tracking of your products? And how can you create a unique first-opening experience in times of desired unboxing experiences?

Our solutions

Whether for high-end evening gowns, signature sneakers or luxury watches, we make sure that your luxury items are protected against counterfeiting and the resulting loss of value. Furthermore, by connecting to our digital platform SCRIBOS 360, you can make the purchase of your product a real experience for your customer.

No Label Solution (Direct Print)

Easy to implement, sustainable anti-counterfeiting feature that adds value to your product and brand, while ensuring your end consumers that they have purchased a high-quality product.

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Security Label on Cardkit

To protect exceptional luxury items, we offer you the SCRIBOS Certificate of Authenticity. This gives each product its own identity and the forgery-proof marking can be used, for example, as a CryptoAnchor for blockchain applications or other customer loyalty programmes.

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Security Label on Hangtag

SCRIBOS anti-counterfeit product labels have an appealing aesthetic and can be combined with sustainable materials and customer loyalty programmes.

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Digital Platform

Our unique brand protection technology is connected to the innovative digital platform SCRIBOS 360. 

  • SCRIBOS 360 Authentication
    With this module, you enable your customers worldwide to distinguish original products from counterfeits. Consumers are guided through a guided or fully automated authentication process. A comparison with the SCRIBOS 360 database then confirms the authenticity of a product and, if necessary, gives the consumer the opportunity to report a suspicious product. With the help of artificial intelligence, suspicious activities are detected quickly and automatically and therefore can be stopped at an early stage.
  • SCRIBOS 360 Interaction
    Winning over as many end customers as possible for authentication, implement and manage bonus programmes, competitions and other digital interaction options via this module. By integrating this module, you can strengthen your customer loyaty and customer confidence, while having a strong brand protection solution in place.
  • SCRIBOS 360 B2B Ordering
    This module offers you full transparency over your supply chain. Suppliers order their product markings directly from SCRIBOS. Due to the uniqueness and serialisation, every product in the market can be assigned to the original production location.

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Your benefits at one glance

Protect the authenticity of your products through secure product identities
Uncover grey market activities
Create unique customer experiences to increase the trust in your brand
Use digital channels and integrate them into your brand activities
Collect key data on customer behaviour, product usage and the effectiveness of your marketing efforts
Rely on SCRIBOS as your brand protection partner worldwide

Dúvidas?

Teremos todo o prazer em ajudar!

Agende uma reunião com nossos especialistas em proteção de marca para começar a proteger hoje mesmo sua marca e seus lucros. 

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+49 6221 33507 10