Success Story
Product Protection for Trust, Yield and Global Food Security
Customer: Bayer
Solution: TRUSTSEAL®
Industry: Agriculture
Main target: Stop Counterfeiting
Bayer is the world’s largest producer of seeds and crop protection products. Through consistent product protection the company safeguards quality, effectiveness and trust. These three factors form the foundation of sustainable agriculture and secure global food supply.
The challenge
Counterfeit seeds and counterfeit crop protection products represent a serious threat to harvests, soils and global food security. International studies not only document significant economic losses but also risks to the environment and human health. For this reason, Bayer pursues a strict zero-tolerance strategy in order to protect farmers, consumers and its own capacity for innovation.
Our solution
Bayer protects seeds and crop protection products with a combined physical and digital security strategy. Millions of original products are equipped with a TRUSTSEAL® security label that combines a unique QR code with a forgery-proof hologram.
Each security label can be scanned with the Bayer Seal Scan App. After scanning, the user immediately receives feedback on the authenticity of the product. If authenticity cannot be clearly confirmed, the user is warned that the product may not be original and can contact Bayer directly via the app. For bottled products, an intact security label also confirms that the bottle was originally sealed by Bayer.
The risks addressed include:
- Counterfeit labels applied to imitations
- Manipulated or refilled containers
- Repackaging, rebranding or parallel trade
- Manipulation during transport or storage
- Insider misuse and copying attempts
In addition, aggregated scan and geodata enable the identification of high-risk regions and the targeted dismantling of counterfeiting networks.
The benefits
Product protection delivers tangible benefits for farmers, supply chains and global food security:
- Authenticity check: Farmers can verify the authenticity of seeds and crop protection products using the security label or the Bayer Seal Scan App.
- Secure yield and product performance: Only authentic products can deliver their full potential, while counterfeits or substandard products are excluded.
- Risk minimization: Counterfeit or manipulated products are identified early, preventing crop losses, soil contamination and financial damage.
- Supply chain transparency: Digital traceability provides valuable insights into distribution and enables targeted, proactive action.
- Trust and reliability: Farmers, retailers and consumers can rely on the verified quality and integrity of Bayer products.
The long-standing and close collaboration with the brand KURZ SCRIBOS highlights the importance and necessity of product protection measures and shows the determination with which Bayer pursues them. An accompanying video illustrates how Bayer actively combats product counterfeiting with innovative technologies and ensures the lasting quality of its premium products.
Together, Bayer and the brand KURZ SCRIBOS set new standards for secure anti-counterfeiting solutions in the agricultural sector.
Any questions?
We would love to assist you!
Schedule a meeting with our brand protection expert Christoph Stegemann to start protecting your brand and increase your revenue.
Send an email or give him a call:
+49 152 083225 26
