Success Story
The FFF Protects Its Licensed Products with KURZ SCRIBOS Solutions
Customer: Fédération Française de Football (FFF)
Solution: Security Label VeoMark®
Industry: Licensing
Main target: Stop Counterfeiting / Simplify Licensing Management
The Fédération Française de Football (FFF) is one of the most prominent football organizations in the world, managing France’s national teams and the official brand surrounding them. As demand for licensed merchandise increases, so do the challenges of brand protection and licensing oversight. To secure its products and simplify collaboration with partners, the FFF relies on KURZ SCRIBOS solutions.
The Challenge
The FFF faced two key challenges. It needed to protect its licensed products from counterfeiting, which was putting revenue, consumer trust, and brand value at risk. At the same time, it aimed to improve how licensing was managed across a growing network of partners. Existing processes for ordering and tracking official markings were complex and lacked transparency. The FFF was looking for a solution that could secure every product and simplify operations for both the federation and its licensees.
Our Solution
To secure its licensed product range, the FFF introduced the VeoMark® security label from the KURZ SCRIBOS brand. Each label contains a unique, high-security authentication feature that allows for instant verification and protects against counterfeiting and overproduction.
The labels are fully integrated with the SCRIBOS 360 platform, which includes the dedicated B2B Ordering module. This gives licensees direct access to official product markings and allows the FFF to manage licensing operations through a single, centralized system. The platform supports the seamless distribution of labels across all production sites and suppliers, enables accurate control of production volumes to prevent overproduction, and provides valuable insights through detailed analytics. By combining secure product markings with intelligent supply chain coordination, the FFF strengthens control and simplifies compliance for every partner involved.
With the expansion of our licensed product range, protecting these items became a clear priority. We want to ensure our customers receive authentic, high-quality products. Implementing the KURZ SCRIBOS solution gives us that security and ensures a consistently positive brand experience.
The Benefits
The FFF now protects millions of licensed products and strengthens trust across the entire supply chain. Each item carries a unique security feature that can be verified by fans, retailers, and distribution partners. This helps detect suspicious activity and reduces the circulation of counterfeit goods. Licensees benefit from a streamlined ordering process and greater clarity in how product markings are managed. The SCRIBOS 360 platform also creates new opportunities to engage with fans through interactive content, helping the FFF extend brand value far beyond the product itself.
Any questions?
We would love to assist you!
Schedule a meeting with our brand protection expert Frédéric Etienne to start protecting your brand and increase your revenue.
Send an email or give him a call:
+33 6 242516 85
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