PT
What Is the Best Anti-Counterfeiting Solution?

Counterfeiting is now a global, highly organized business — demanding smarter brand protection strategies.

fevereiro 23, 2026

Leia mais

Brand Protection & AuthenticationWhat Is the Best Anti-Counterfeiting Solution?Counterfeiting is now a global, highly organized business — demanding smarter brand protection strategies.
Brand Protection & AuthenticationBeyond the Label: How 24H LE MANS Turned Their Brand Protection into a Marketing AssetEvery June, the eyes of the motorsport world lock onto Le Mans. The 24 Hours of Le Mans isn’t just the world’s most prestigious endurance race - it’s a cultural phenomenon with global fans, passionate collectors, and a thriving licensing ecosystem that spans apparel, memorabilia, accessories and more.
Brand Protection & AuthenticationWilli Opitz: Product Protection Against Wine CounterfeitingWine counterfeiting is a growing problem worldwide. It poses a risk to consumers and significantly damages the image of producers. The internationally renowned Willi Opitz winery in Illmitz, Burgenland, is also affected by this development. The winemaker was therefore looking for a solution that would offer consumers greater security.
Hand holding a smartphone displaying the ValiGate® app scanning a QR code, illustrating secure product authentication through digital verification.Brand Protection & AuthenticationSecure Copy-Proof Anti-Counterfeiting QR Codes for Product AuthenticationDiscover how secure, copy-proof QR codes provide unmatched anti-counterfeiting protection and real-time product authentication.
Retail worker scanning a packaged food item at checkout, illustrating point-of-sale product verification and inventory tracking.Brand Protection & AuthenticationUnderstanding GS1 and How KURZ SCRIBOS Can Help You Fulfil the Standard GS1 sets global standards for product identification, ensuring seamless traceability and reliable data exchange across supply chains. With partners like the KURZ SCRIBOS brand, businesses can adopt GS1-compliant solutions to enhance product identification, brand protection, and consumer engagement.
Customs officer inspecting wrapped pallets of goods at a shipment checkpoint, ensuring compliance and detecting potential counterfeit or diverted products.Brand Protection & AuthenticationTraceability of Products in Supply Chains: The Ultimate GuideThis comprehensive guide provides practical examples to illustrate the benefits of product traceability and the key technologies currently being utilized.
Anti-aging cream packaging with a secure digital label and QR code for product authentication and consumer engagement.Brand Protection & AuthenticationWhat Are Security Holograms? Security holograms have revolutionized the landscape of counterfeit prevention and product authentication. From their fascinating history to the cutting-edge features and common use cases, security holograms play a pivotal role in safeguarding brands and products.
Product packaging examples across baby formula, automotive, cosmetics, and spirits, each featuring QR codes for digital authentication and consumer engagement.Brand Protection & AuthenticationAll You Need to Know about Anti-Counterfeiting LabelsSecurity labels are labels or seals that are used to prevent tampering, counterfeiting, or unauthorized access to products or documents.
Shoe box labeled ‘The Brand Shoes’ with a QR code for product authentication, supporting brand protection and consumer trust.Brand Protection & AuthenticationThe Dangers of Counterfeit Sneakers and What Brands Can Do about It Explore the world of counterfeit sneakers and discover how security features play a crucial role in combating fraud and protecting consumers. Learn about the latest trends, risks, and consequences associated with counterfeit sneaker production and how brands are implementing innovative measures to authenticate their products.
Whisky and wine bottles featuring QR code labels for digital authentication, ensuring product integrity and enhancing consumer trust in premium beverages.Brand Protection & AuthenticationThe Problem with Counterfeit Alcohol and What Brands Can Do about It Discover the critical importance of brand protection in the alcohol industry and the challenges of counterfeit products. Explore effective strategies for brands to combat fake alcohol and protect consumer health and trust.
Brand Protection & AuthenticationNew EUIPO Report: European Manufacturers of Clothing, Cosmetics and Toys Suffer High Financial Losses Due to CounterfeitingClothing, footwear, cosmetics, and toys are frequently included on consumers' wish lists during the holidays and during the current sales period.
Supplement and medicine packaging featuring QR codes for digital product authentication, enhancing consumer safety and trust in health products.Brand Protection & AuthenticationThe Problem with Counterfeit Supplements and What Brands Can Do about It Counterfeit supplements pose a significant threat to consumer health and safety, infiltrating the market with deceptive products that not only fail to deliver promised benefits but also introduce potential dangers.
Various cosmetic product packages featuring QR codes and secure labels for digital authentication, highlighting brand protection, sustainability, and consumer engagement.Brand Protection & AuthenticationCounterfeiting and Cosmetics: A Significant Problem for Consumers This article describes the counterfeiting issue in the cosmetics market and what companies can do to tackle this problem.
Three diverse product packages—spark plugs, whisky, and infant formula—each featuring a QR code for digital authentication, demonstrating cross-industry brand protection and consumer trust.Brand Protection & AuthenticationWhat Is Brand Protection and How Does a Company Develop a Successful Strategy for It? In the following article, we will outline what the term brand protection refers to and how companies can develop a successful brand protection strategy.
Close-up of a robotic hand against a blue background, symbolizing technology, innovation, and the future of automation.Brand Protection & AuthenticationWhat Is Artificial Intelligence and How Do KURZ SCRIBOS Solutions Leverage It?Artificial Intelligence is transforming the business world fundamentally, including the area of brand protection. In the following article, we will provide a brief description of AI, its effects on the business world, and how we as a company are utilizing it now and in the future.

Newsletter

Interested in more?

We'll keep you up to date with news, best practices, the latest technology, events and much more!