The Label Trail: A Guided Journey Through the Future of Label Production at Labelexpo Europe 2025
Barcelona, Spain | Eight leading technology innovators — Avery Dennison, CERM, CarbonQuota, Esko, GM, KURZ, the KURZ SCRIBOS brand, and Xeikon — are collaborating on The Label Trail, a curated experience during Labelexpo Europe 2025. Visitors will follow the label journey from job creation and carbon footprinting to digital printing and finishing, through the story of the fictional brand Dancing Fish as it enters the nutritional supplements market.
This immersive tour highlights how automation, sustainability, and smart packaging technologies shape the future of labeling. Attendees will discover how low-impact materials, digital tools, and traceability systems can drive both environmental responsibility and stronger consumer engagement.
The KURZ SCRIBOS brand contributes:
- ValiGate® authentication technology, which enables users to scan the label via smartphone and verify authenticity through a 2-factor system: users can compare randomized symbols printed on the product with symbols displayed on the their screen. A match confirms the product is genuine.
- A seamless link from authentication to digital promotional content, guiding users to brand-specific information and interactive experiences
- Label designs enhanced with KURZ digital embellishment, including silver foil and custom iconography
The Label Trail runs from September 16–19, 2025, at Fira Gran Via in Barcelona. Each guided tour lasts approximately 60 minutes and is limited to 20 participants to ensure a focused experience. There are 14 time slots available for the four-day event.
We recommend registering early to secure your preferred date.
The Label Trail - Tour details
Discover the latest innovations in automation, printing and packaging, presented by leading industry experts:
PREPRESS - By CERM and Esko
Management information systems (MIS), workflow and tools for prepress.
CARBON FOOTPRINT - From CarbonQuota
Automated analysis of the carbon footprint of products throughout the entire label life cycle.
PRINTING & ENHANCEMENT - From Xeikon, KURZ and Avery Dennison
Digital printing, finishing techniques and brand protection features.
PROTECTION & CONSUMER INTERACTION - From KURZ SCRIBOS
Copy-protected QR codes ensure product authenticity while providing consumers with direct access to important product details.
FINISHING - From Grafisk Maskinfabrik
Label finishing and intelligent packaging innovations.