Brand Protection & Authentication
Forcing counterfeit wines and spirits out of the market
Producers and experts share thoughts on news and best practices at the Vinitech-Sifel Trade Fair in Bordeaux (29 Nov.-1 Dec. 2016). The issue of product and brand protection for wines and spirits is becoming increasingly important.
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The EU economy is adversely affected by counterfeit wines and spirits
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The effects of counterfeit wines and spirits are serious:
- Inferior counterfeit products pose an acute threat to consumer health.
- Companies battle with the loss of sales and market share.
- Counterfeited brands suffer long-term damage to their image.
- Large numbers of jobs are lost.
- Governments incur huge losses as a result of lost tax revenue.
How can producers of quality wines and brand-name spirits take action against counterfeiters?
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A reliable protection solution should satisfy the following points:
- Each bottle can be identified by a security marking unique to each individual bottle; counterfeits and grey-market goods do not carry such markings.
- Authenticity identification using serial numbers allows every bottle to be conclusively traced via a track & trace system.
- The security marking should contain features that can be verified by different user groups (experts, retailers, customers).
- Security labels and adhesive security tapes protect from access and re-filling with permanent proof of first opening (void effect).
Or visit our exhibition stand (Hall 1 D 2502) at the Vinitech-Sifel Trade Fair in Bordeaux, 29 Nov. – 1 Dec. 2016.
Interesting links on this subject
Report by the European Union Intellectual Property Office (EUIPO)
Interpol-Europol seizes more than ten tonnes of counterfeit food and drink products
More on product and brand protection in the wine and spirits industry