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Anti-Counterfeiting Solutions for Agricultural Products 

The challenge: Counterfeit agricultural products, such as fertilizers, seeds, and pesticides, have become highly profitable items, leading to an increase in organized crime within the sector. However, the identification of these counterfeit products, particularly when they are in the form of clear liquids or seeds, poses a significant challenge. Ensuring brand protection, preventing image loss, and guaranteeing product originality and proper usage are critical concerns. Additionally, complying with safety standards and regulatory requirements set by associations and legislators adds to the complexity of the issue.

A white plastic container with a handle, featuring a bold red circle and a crossed-out cockroach graphic, symbolizing pest control. Represents products in the chemical and agricultural industries, showcasing the importance of counterfeit protection and authenticity verification.

Our solutions

Our solutions address these concerns. We offer counterfeit-proof product markings that allow you to prove the origin of your products, whether they are used for effective crop protection, healthy animal feed, or high-quality seeds. By connecting your products to our digital platform, SCRIBOS 360, you also gain valuable market insights and have the opportunity to directly engage with your customers.

A paint can labeled “Brand Colour” in the shade Warm Bordeaux with a security label prominently displayed on its surface. The security label features a QR code, an alphanumeric code (FTY299GL4F), and a holographic authentication strip with colorful characters (VCB8) under the VeoMark® branding. The label exemplifies cutting-edge anti-counterfeit technology, combining easily visible, semi-concealed, and hidden features to ensure comprehensive product protection and user-friendly verification for all audiences.

Security Label

Our innovative security labels are manufactured using proprietary technologies, providing maximum protection against counterfeiting. These labels have visible security features for consumers, hidden features for experts, and features that can be automatically verified by all end customers.

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An orange and white bag of “Brand Grow” maize seeds. The packaging includes a ValiGate® label with a QR code embedded with a security pattern. This label ensures counterfeit protection while enabling users to authenticate the product and access additional product information using a smartphone.

Printed Security

As a sustainable solution, our anti-counterfeiting feature can be integrated directly into your packaging or product design. It can serve as both a concealed feature or an eye-catching element for customer interaction at the point of sale.

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Herbicide container labeled ‘Brandex’ with a green tamper-evident seal to ensure product authenticity and safety. The label details product information and safety warnings, indicating a 10L capacity.

Security Seal

To prevent unauthorised opening, KURZ SCRIBOS offers labels with a unique proof of first opening. This ensures that your products cannot be refilled with counterfeit contents.

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Digital Platform

Our brand protection technology is connected to the innovative digital platform SCRIBOS 360.

A laptop displaying the SCRIBOS 360 Dashboard Authentication module, featuring data such as detected products, authentication rates, and geographic mapping for grey market detection. Accompanied by mobile displays showing authentication for headphones and grey market alerts, including out-of-region warnings and product details. This setup highlights the platform’s comprehensive anti-counterfeiting and grey market capabilities.
  • SCRIBOS 360 Authentication
    This module enables customers to distinguish between original products and counterfeits with the help of a guided or fully automated authentication process. A comparison with the SCRIBOS 360 database confirms the authenticity of a product and allows consumers to report a suspicious product. Suspicious activities are quickly and automatically detected using artificial intelligence, enabling early intervention.
  • SCRIBOS 360 Grey Market
    This module allows you to uncover grey market activity in real time. Already after the first scan, the module sends an alert to the brand owner if necessary. With the collected data, you can take immediate and effective action against potential grey market activities.
  • SCRIBOS 360 Data Analytics
    Using intelligent algorithms, you can analyze the collected data to identify counterfeits and pinpoint possible hotspots of illegal activity. This module provides you with all the relevant information needed to effectively combat counterfeiting in your market.

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Your benefits at a glance

Guarantee the authenticity of your products to customers and legislators

Identify and thwart illegal activities such as counterfeiting and grey market trading using our advanced brand protection technology

Secure your prices and preserve the integrity of your brand image

Foster long-term customer loyalty by leveraging the marketing modules available on our digital platform SCRIBOS 360

Success Story

Discover how our customer KWS effectively safeguards its products against counterfeiting 

Close-up of golden agricultural crops in a field, representing KWS SAAT SE & Co. KGaA’s use of VeoMark® security labels and RFID tags to protect their premium seeds from counterfeiting. Integrated with the SCRIBOS 360 digital platform, this solution enables precise tracking of seed bag authenticity and distribution, while supporting KWS’s incentive programs for dealers and suppliers.

KWS SAAT relies on our innovative security concept in the fight against grey market trading and counterfeiting: thanks to our VeoMark® security label, RFID transponders and connection to the SCRIBOS 360 digital platform, the flow of their goods can be precisely traced.
 

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Any questions?

We would love to assist you!

Schedule a meeting with our brand protection experts to start protecting your brand and increase your revenue. 

Send us an email or give us a call:
+49 6221 33507 10

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