Success Story

Taking back control in a counterfeit-driven market 

Customer: Meelunie
Solution: Security Label PrioSpot®
Industry: Agriculture / Food products
Main target: Stop Counterfeiting 

Meelunie is a global supplier of agricultural ingredients with decades of experience in plant-based products such as starches, proteins, and sweeteners. The company’s flagship product, Windmill potato starch, is widely exported and holds a leading position in several key Asian markets. To protect its brand and support long-term growth, Meelunie partnered with the KURZ SCRIBOS brand to implement a solution that combines physical product protection with digital market insight. The system enables fast verification, helps detect counterfeits, and delivers actionable data to support business growth in competitive export markets.

The challenge

Meelunie’s flagship product, Windmill potato starch, holds a leading position in China, Hong Kong and Taiwan. However, these markets also experience the highest levels of counterfeit activity among all regions where Meelunie operates. Fake goods circulated widely, causing significant revenue losses and weakening confidence in the brand. The risks ranged from financial damage to threats to consumer safety. Meelunie needed a solution that allowed wholesalers, retailers and end customers to easily distinguish genuine products from imitations. At the same time, the company was looking for market insights to support growth in Asia.

Our solution

In response to these market challenges, Meelunie leveraged KURZ SCRIBOS technology to protect its Windmill product line and restore consumer confidence across Asia. Each bag of potato starch is now equipped with a PrioSpot® security label, a high-security visual feature that allows instant verification without the need for special tools or apps. These labels are connected to the SCRIBOS 360 platform, providing insight into scan activity, geographic patterns, and product interactions throughout the supply chain. This seamless combination of physical labeling and digital intelligence enables Meelunie to monitor the market, pinpoint high-risk regions, and take targeted action against counterfeiters and unauthorized distributors.

The PrioSpot® feature, combined with the SCRIBOS 360 platform, has become a key element in our brand protection strategy for the Greater China region. It allows us to identify counterfeiting hotspots and take action where it matters most. We fully recommend KURZ SCRIBOS solutions as a powerful tool for securing products and brand reputation.

Alexander Ruhe
Product Manager, Meelunie

The benefits

The impact was immediate. Retailers and distributors responded positively to the enhanced product protection, with demand for labeled goods rising across key markets. Scan activity grew rapidly, providing valuable insight into regional risk areas and revealing patterns of suspicious distribution. Based on this intelligence, Meelunie was and is able to identify counterfeit sources and take targeted action. With support from KURZ SCRIBOS solutions, the company strengthened trust in the Windmill brand and regained control in one of its most competitive regions.

Any questions?

We would love to assist you!

Schedule a meeting with our brand protection expert Ninon Mathé to start protecting your brand and increase your revenue.  

Send an email or give her a call:
+33 6 302686 98

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