Success Story
KURZ SCRIBOS solutions help Stellantis take targeted action against counterfeiters
Customer: Stellantis
Solution: Security Label VeoMark®
Industry: Automotive
Main target: Stop Counterfeiting
As one of Europe’s largest automotive manufacturers, Stellantis manages a vast portfolio of spare parts and accessories across multiple brands, such as Alfa Romeo, Fiat, Mopar, Peugeot and Opel. To protect this network and reduce counterfeiting, the company relies on a customized solution from the KURZ SCRIBOS brand that strengthens product authentication and enhances digital supply chain visibility.
Our solution
Stellantis partnered with the KURZ SCRIBOS brand to implement a solution based on VeoMark® product markings and the SCRIBOS 360 digital platform. Each marking includes a unique identifier and is applied directly to parts and accessories across all Stellantis brands.
The solution includes two key components within SCRIBOS 360:
- The Authentication & Analysis module enables instant product checks via smartphone (no app required), provides real-time insights into scan activity and helps identify unusual market behavior.
- B2B Ordering gives over 1,500 authorized suppliers access to a streamlined system for requesting product markings. The platform tracks all orders and shipments, supporting transparency and traceability throughout the supply chain.
All fulfillment is handled by the KURZ SCRIBOS brand, ensuring consistent delivery and relieving Stellantis of operational overhead.
The 360° solution from the KURZ SCRIBOS brand gives us improved market knowledge and transparency, which allows us to take targeted action against counterfeiters.
The benefits
Stellantis now protects more than 800 million spare parts with a single connected system. The platform streamlines label ordering, simplifies supplier management, and ensures every product is secured before it reaches the market. Real-time scan data gives the company actionable insight into counterfeiting activity, allowing it to respond quickly with targeted enforcement such as customs actions or investigations. By combining secure labeling with digital control, Stellantis increases product safety, protects its brands, and strengthens trust across its global network.
Any questions?
We would love to assist you!
Schedule a meeting with our brand protection expert Ninon Mathé to start protecting your brand and increase your revenue.
Send an email or give her a call:
+33 6 302686 98
