DokoMotto is the first eyewear brand to guarantee its clients the originality of its products by using the tesa VeoMark security solution from tesa scribos. Each certificate of authenticity includes a security label with a unique code, giving each item its own identity.
According to the estimates of the Italian Association of Optical Product Manufacturers (ANFAO), counterfeiting is responsible for an annual loss of income of more than 15% for the Italian optical market. France is also affected by the phenomenon to an equally large extent: According to the National Anti-Counterfeiting Committee (CNAC), French customs intercepted 75,000 pairs of counterfeit sunglasses at Roissy-Charles de Gaulle airport in 2015. Anxious to guarantee the authenticity of his products, the brand’s creator, eyewear craftsman Florent Grellet, recently decided to employ the tesa VeoMark technology in order to ensure his clients buy the genuine article.
Florent Grellet designs and produces these frames by hand in his workshop in a pleasant little street in Le Cannet. His brand, DokoMotto, offers eyewear with breathtaking designs and bold colours – rare masterpieces which infuse the wearers with style and transform this craftsman into a true artist. Each DokoMotto design is available as a limited edition and accompanied by a certificate of authenticity.
Unique codes for unique eyewear
tesa VeoMark offers premium manufacturers a whole range of advantages: tesa scribos integrates the physical security feature into every certificate of authenticity. Each article is given its own identity, so to speak, just like a passport. The security code, unique to each article, is inscribed on the security label and inseparably linked to it. The owner of the brand has the possibility to customize the label and combine overt and covert security features on up to four levels. The client can see some of these features with the naked eye whilst others can only be detected by traders and customs officials with the help of a special reader. The item-specific security features are written into the label using a high-resolution and globally one-of-a-kind inscribing process. It is not possible to copy the features using printing or holographic procedures, thus making them impossible to forge.
Guarantee and traceability
The tesa connect & check system offers DokoMotto customers the option of verifying the authenticity of their frames quickly and easily using their smartphone, tablet or computer. Upon simply scanning the QR code or accessing the www.octm.eu website directly, they are guided automatically through a simple, self-explanatory verification process.
DokoMotto is the first eyewear brand to offer its clients the tesa scribos security solution tesa VeoMark. Florent Grellet, manager and founder of the DokoMotto brand, said: “I am proud to be able to guarantee the authenticity of my hand-made eyewear thanks to the tesa scribos technology.” For all those interested: DokoMotto’s new anti-forgery solution is set to be presented to the public for the first time at Booth 5AG110 at the SILMO trade fair in Paris from 25th to 28th September 2015.