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Brand Protection with GS1 and the Digital Product Passport in Mind

Many companies are currently facing new requirements around product labeling, traceability, and digital product information. These include topics such as GS1 Sunrise 2027, the Digital Product Passport (DPP), consumer engagement, distribution control, and brand protection.

June 12, 2026

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Brand Protection with GS1 and the Digital Product Passport in MindMany companies are currently facing new requirements around product labeling, traceability, and digital product information. These include topics such as GS1 Sunrise 2027, the Digital Product Passport (DPP), consumer engagement, distribution control, and brand protection.
Brand Protection & AuthenticationHow to Combine Brand Protection and Marketing to Create a Winning Customer ExperienceWhat if the label that protects your product from counterfeiting could also engage your customers and drive real interaction? That is exactly what happened during the Golden Oyster Game in France, where our client turned a secure packaging label into the entry point for an engaging nationwide prize campaign.
Counterfeiting & SeizuresCustoms officials in Germany seize over 22,000 counterfeit luxury itemsWhen inspecting a container from China, officers of the Stralsund Main Customs Office seized more than 22,000 counterfeit perfume bottles, shoes, and bags. The value of the counterfeit goods is estimated at around one million euros.
Counterfeiting & SeizuresFrance: Almost 11 million counterfeit toys seizedIn a major ation against online trade in counterfeit goods, French customs authorities and the European Anti-Fraud Office (OLAF) seized a total of more than 10.7 million counterfeit toys in 2025.
Brand Protection & AuthenticationWhat Is the Best Anti-Counterfeiting Solution?Counterfeiting is now a global, highly organized business — demanding smarter brand protection strategies.
Counterfeiting & SeizuresCounterfeit products are hitting online trade – digital brand protection solutions can helpIn the fight against fake products and dangerous counterfeits, the internet and e-commerce are currently more in focus than ever, as counterfeits are increasingly flooding online shops. How brand owners can respond with digital protection strategies to protect their customers and their company.
Brand Protection & AuthenticationBeyond the Label: How 24H LE MANS Turned Their Brand Protection into a Marketing AssetEvery June, the eyes of the motorsport world lock onto Le Mans. The 24 Hours of Le Mans isn’t just the world’s most prestigious endurance race - it’s a cultural phenomenon with global fans, passionate collectors, and a thriving licensing ecosystem that spans apparel, memorabilia, accessories and more.
Counterfeiting & SeizuresFrance: Huge seizures of counterfeits, from soft toys to electronicsMore than 70,000 counterfeit products were removed from circulation by customs officials in France in the summer of 2025 in a series of remarkable actions. The confiscated counterfeits infringed well-known brands and included fake electronics as well as sports products and toys. Among other things, they focused on cuddly toys of a well-known brand.
Counterfeiting & SeizuresLuxury brand awarded millions in compensationThe luxury brand Louis Vuitton has achieved a remarkable legal victory in the USA: in a lawsuit against an indoor market, the French company was awarded a 584 million US dollar default judgment.
Counterfeiting & SeizuresFatal Methanol Poisoning Crisis Exposes Dangers of Counterfeit AlcoholAuthorities in Brazil are investigating a growing public health emergency caused by counterfeit alcoholic beverages contaminated with industrial methanol. The toxic chemical, commonly used in antifreeze and fuel, has already led to several deaths and hundreds of hospitalizations across multiple Brazilian states.
Counterfeiting & SeizuresThe Problem with Counterfeit Infant Nutrition and What Brands Can Do About ItCounterfeit infant nutrition is a growing threat worldwide, putting babies’ health at risk, eroding brand trust, and undermining consumer confidence. In this article, we explore the key risks and show how brands are responding with innovative, scalable solutions and advanced anti-counterfeiting features.
Counterfeiting & Seizures5,000 Liters of Counterfeit Wine Seized in ItalyItalian authorities have uncovered a major case of wine counterfeiting in Rome and Messina. A German company is accused of selling fortified wines with protected designations of origin, including the well-known Zibibbo di Pantelleria, without the necessary licenses.
Brand Protection & AuthenticationWilli Opitz: Product Protection Against Wine CounterfeitingWine counterfeiting is a growing problem worldwide. It poses a risk to consumers and significantly damages the image of producers. The internationally renowned Willi Opitz winery in Illmitz, Burgenland, is also affected by this development. The winemaker was therefore looking for a solution that would offer consumers greater security.
Counterfeiting & SeizuresThe Problem with Counterfeit Lubricants and What Brands Can Do About ItCounterfeit lubricants are a growing threat worldwide, damaging engines, eroding brand value, and putting customer safety at risk. In this article, we explore the key risks and show how brands like TotalEnergies Lubrifiants are responding with innovative, scalable solutions.
Counterfeiting & SeizuresFashion Counterfeits Worth Many Millions SeizedIn a large-scale operation against counterfeit clothing, authorities and the European Anti-Fraud Office (OLAF) have seized more than 1.8 million fake items, including counterfeit designer clothing, shoes, and accessories.

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