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Protecting the Marshall brand with secure product authentication

For Marshall, protecting the authenticity of its products is an important part of protecting the brand itself. The company’s iconic design and strong reputation make it essential that customers can distinguish genuine Marshall products from unauthorized or counterfeit products.

October 26, 2026

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Protecting the Marshall brand with secure product authenticationFor Marshall, protecting the authenticity of its products is an important part of protecting the brand itself. The company’s iconic design and strong reputation make it essential that customers can distinguish genuine Marshall products from unauthorized or counterfeit products.
From authentication to action: How Stellantis is motivating its garage network against counterfeitingProduct authentication creates the strongest value when people actively use it. As part of its long-standing collaboration with KURZ SCRIBOS, Stellantis is taking this principle into its professional aftermarket network with a new incentive initiative designed to encourage authentication at garage level.
How KURZ, ISIMAT and KURZ SCRIBOS bring individualized packaging to lifeTo demonstrate the possibilities of individualized packaging, KURZ, ISIMAT and the brand KURZ SCRIBOS created kyoto garden, a fictional hand cream brand concept. The project combines digital printing, premium embellishment and product authentication to explore how every product can be given its own design and digital identity.
Counterfeiting & SeizuresCustoms Seizes Tens of Thousands of Perfume BottlesCustoms investigators in western Germany showed their skills when they seized more than 34,000 bottles of suspected counterfeit perfume during a raid in the city of Mönchengladbach.
Counterfeiting & SeizuresFrench Customs Destroys 38,000 Pairs of Counterfeit SneakersFifteen years after they were seized from three containers from China, nearly 38,000 pairs of counterfeit sneakers were destroyed in Le Havre. Prior to this, there had been years of legal proceedings, which concluded at the end of 2025 with the conviction of the French importer.
Brand Protection & AuthenticationFrom Product Scan to Action: How Integrated Brand Protection WorksPhysical security features on a product form the foundation of effective brand protection. Combined with digital authentication, the product scan becomes the starting point for data analysis, hotspot detection, test purchases, takedowns, and other measures. Practical examples from licensed products, the agricultural sector, and lubricants show how integrated brand protection can work across different markets.
Brand Protection & AuthenticationThree-Dimensional Impact on a Flat SurfaceWhat TRUSTSEAL® SFX Demonstrates About Modern Packaging Design Through CASAGA® and Syoss OLEO INTENSE
Brand Protection & AuthenticationHow Cru Bourgeois Gained Control Over Label Volumes Across 170 ChâteauxThe Alliance behind the Crus Bourgeois du Médoc classification represents 170 châteaux across the Médoc region in Bordeaux. The classification stands for quality, consistency, and transparency, with strict requirements around traceability and authentication for every bottle released under the Crus Bourgeois designation.
Brand Protection & AuthenticationBrand Protection with GS1 and the Digital Product Passport in MindMany companies are currently facing new requirements around product labeling, traceability, and digital product information. These include topics such as GS1 Sunrise 2027, the Digital Product Passport (DPP), consumer engagement, distribution control, and brand protection.
Brand Protection & AuthenticationHow to Combine Brand Protection and Marketing to Create a Winning Customer ExperienceWhat if the label that protects your product from counterfeiting could also engage your customers and drive real interaction? That is exactly what happened during the Golden Oyster Game in France, where our client turned a secure packaging label into the entry point for an engaging nationwide prize campaign.
Counterfeiting & SeizuresCustoms officials in Germany seize over 22,000 counterfeit luxury itemsWhen inspecting a container from China, officers of the Stralsund Main Customs Office seized more than 22,000 counterfeit perfume bottles, shoes, and bags. The value of the counterfeit goods is estimated at around one million euros.
Counterfeiting & SeizuresFrance: Almost 11 million counterfeit toys seizedIn a major ation against online trade in counterfeit goods, French customs authorities and the European Anti-Fraud Office (OLAF) seized a total of more than 10.7 million counterfeit toys in 2025.
Brand Protection & AuthenticationWhat Is the Best Anti-Counterfeiting Solution?Counterfeiting is now a global, highly organized business — demanding smarter brand protection strategies.
Counterfeiting & SeizuresCounterfeit products are hitting online trade – digital brand protection solutions can helpIn the fight against fake products and dangerous counterfeits, the internet and e-commerce are currently more in focus than ever, as counterfeits are increasingly flooding online shops. How brand owners can respond with digital protection strategies to protect their customers and their company.
Brand Protection & AuthenticationBeyond the Label: How 24H LE MANS Turned Their Brand Protection into a Marketing AssetEvery June, the eyes of the motorsport world lock onto Le Mans. The 24 Hours of Le Mans isn’t just the world’s most prestigious endurance race - it’s a cultural phenomenon with global fans, passionate collectors, and a thriving licensing ecosystem that spans apparel, memorabilia, accessories and more.

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