Cosmetics

The challenge: Counterfeiting in the cosmetics industry is a major challenge for brand owners, as poor quality fake cosmetics are cheap to produce and sell at high prices. Many of them contain harmful substances that endanger consumers' health and damage your brand reputation. But how can counterfeiting and grey market trade be prevented? How can you differentiate yourself from me-too products, while simultaenously improving the customer experience to increase brand loyalty?

Our solutions

Whether for moisturising lotions, lavish concealers or intense mascara, we give each of your products a unique identity with our tamper-proof markings. Combined with our digital platform SCRIBOS 360, we facilitate grey market tracing and enable you to tailor individual loyalty programmes to your target audiences.

 

No Label Solution (Direct Print)

Our copy-proof product marking ValiGate® can be sustainably integrated directly into your packaging or label design by being printed directly at your facilities. It also gives consumers the opportunity to check the authenticity of the product quickly and intuitively. 

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Security Label

Our attractive security labels draw consumers' attention to checking the authenticity of their purchased products as well as making use of the integrated customer loyalty programmes. They add value to the product and give you an additional advantage at the point of sale. If your product has a sustainable packaging, you can integrate our 100% compostable ValiGate® label, which is certified according to EN13432. 

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Security Seals

The most effective protection against product substitution and refilling along the entire supply chain. This way, your customers can be sure they have received an original product, as a prior opening is clearly visible.

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Digital Platform

Our unique brand protection technology is connected to the innovative digital platform SCRIBOS 360. 

  • SCRIBOS 360 Authentication
    With this module you enable your customers worldwide to distinguish original products from counterfeits. Consumers are guided through a guided or fully automated authentication process. A comparison with the SCRIBOS 360 database then confirms the authenticity of a product and, if necessary, gives the consumer the opportunity to report a suspicious product.
  • SCRIBOS 360 Interaction
    Winning over as many end customers as possible for authentication, implement and manage bonus programmes, competitions and other digital interaction options via this module. By integrating this module, you can strengthen your customer loyaty and customer confidence, while having a strong brand protection solution in place.
  • SCRIBOS 360 Grey Market
    Uncover grey market activities in real time! Already after the very first scan, the module sends an alert to the brand owner if necessary. With the colleted data, you can take immediate and effective action against grey market trading.
  • SCRIBOS 360 Data Analytics
    With intelligent algorithms, you can analyse the captured data and quickly identify counterfeits and possible hotspots for illegal activity. The module provides you with all the relevant information you need to take effective action against counterfeiting in your market.

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Your benefits at one glance

Achieve full transparency over your distribution channels thanks to secure tracking
Effectively fight counterfeits and grey market trading
Interact with your customers and boost long-term sales
Avoid unjustified complaints and financial losses
Gather important data about your customers regarding behaviour, product usage and response to marketing activities

Success story

Read how our customer NIVEA protects their hair care products from counterfeiting

Success Story: Nivea

Nivea was experiencing a counterfeit problem with their hair care products in Russia. To combat the problem, they integrated our anti-counterfeit solution – with success. Counterfeits did not appear on the market after implementation. A big win for the company – and a big win for the customers!

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