Manage licensing business
Protect and control licensed products with KURZ SCRIBOS
Licensed products create significant value for brands, sports clubs, entertainment companies, and other rights holders. As licensing programs grow across multiple licensees, production partners, and markets, controlling authorized production and distribution becomes increasingly complex. At the same time, counterfeit and unauthorized products can undermine revenue, brand value, and customer trust.
KURZ SCRIBOS combines secure, serialized product markings with SCRIBOS 360 B2B Ordering to help licensors control official product markings, manage their distribution across licensees, and ensure accurate royalty collection.
What are the risks in licensing?
Licensed products carry significant commercial and brand value, making them attractive targets for counterfeiters, unauthorized manufacturers, and gray market sellers. Protecting a licensing program therefore requires more than verifying whether a product is genuine.
Licensors also need visibility into who manufactures licensed products, how many are produced, where they are sold, and whether official product markings are used correctly.
Risks for licensors (brand owners)
Licensing programs can face several operational and commercial risks:
- Counterfeit licensed products entering the market
- Unauthorized production beyond approved quantities
- Limited visibility across licensees, suppliers, and production sites
- Lack of control over official product markings and marking quantities
- Licensed products sold outside approved markets or sales channels
- Revenue loss and damage to brand reputation
Risks for customers and fans
Counterfeit or unauthorized licensed products can also affect customers and fans:
- Purchasing products that cannot be verified as official
- Receiving products that do not meet expected quality standards
- Missing access to digital content, promotions, or exclusive experiences
- Reduced confidence in the authenticity of licensed merchandise
- Difficulty distinguishing official products from unauthorized alternatives
How can licensors protect and manage licensed products?
KURZ SCRIBOS provides a connected approach that starts with the right product marking and extends to product authentication, marking control, production volume management, and digital customer interaction.
The following steps show how these elements can work together to help licensors protect official products, manage their licensing programs, and create additional value around authenticated products.
1. Choose the right product marking
Every licensed product needs a secure product marking that identifies it as official. Depending on the selected solution, the marking can also enable smartphone-based authentication and digital interaction through SCRIBOS 360.
The most suitable product marking depends on the product category, production process, protection requirements, and the desired customer experience:
Security labels
Secure, serialized product markings for product authentication, traceability, and digital interaction. They can be applied to products, packaging, or integrated into hangtags.
Digital security solutions
Smartphone-based authentication solutions for scalable product verification and digital interaction.
Direct print security
Security features integrated directly into packaging or existing label artwork, particularly suitable for high-volume licensed products.
Security hangtags
Complete hangtags with integrated security features for licensed apparel, sports merchandise, accessories, and other products where hangtags are part of the customer experience.
Holographic security solutions
Visual authentication with distinctive optical security features, particularly suitable for premium merchandise, collectibles, sports apparel, event products, and limited editions.
Hybrid security solutions
Extend these visual authentication features with smartphone-based digital authentication. Authentication connects the product with SCRIBOS 360 for product verification, market visibility, analytics, and customer engagement.
SCRIBOS 360
For markings with a digital component, SCRIBOS 360 can verify the product when scanned and give licensors visibility into where, when, and how often products are authenticated.
2. Control marking orders and production volumes
The serialized markings can be ordered and managed through SCRIBOS 360 B2B Ordering, a dedicated module within SCRIBOS 360 developed specifically for the needs of the licensing market. Approved licensees and production partners can order the quantities they need for their approved production directly through the platform.
For licensors, this provides control over who receives official product markings and how many are issued. They can decide which licensees and production partners are authorized to order, allocate quantities, and track what has been ordered and used. This allows them to compare marking quantities with approved production volumes and identify discrepancies or potential royalty mismatches.
For licensors, B2B Ordering provides:
- Control over who can order official product markings
- Allocation of marking quantities to licensees and production partners
- Visibility into orders and quantities across the licensing network
- Tracking of ordered, allocated, and used marking quantities
- Comparison of marking quantities with approved production volumes and royalties to be collected
For licensees and production partners, B2B Ordering provides:
- Direct access to the markings required for approved production
- A clear process for placing marking orders
- Visibility into order status and quantities
- A centralized record of previous orders
3. What additional SCRIBOS 360 modules are available?
Once the core product protection and licensing processes are in place, licensors can add further SCRIBOS 360 modules according to their specific requirements:
Customer Interaction
Turn product authentication into a branded digital touchpoint with content, campaigns, competitions, loyalty features, and other customer experiences.
Gray Market Protection
Identify potential out-of-market activity by comparing authentication scans with predefined target regions.
Data Analytics
Analyze authentication and scan data to identify patterns, anomalies, and potential areas for further investigation.
Which licensing programs use KURZ SCRIBOS?
The following customer examples show how KURZ SCRIBOS solutions are used in the licensing sector.
24H LE MANS
KURZ SCRIBOS implemented a licensing protection solution for 24H LE MANS using VeoMark® security labels, SCRIBOS 360 Authentication & Analysis, and SCRIBOS 360 B2B Ordering.
The solution supports:
- Product authentication
- Controlled security label ordering
- Product traceability
- Licensing and royalty control
- Fan engagement
More than 3.3 million security labels have been delivered globally across more than 130 licensees.
Fédération Française de Football
The Fédération Française de Football uses VeoMark® security labels connected with SCRIBOS 360 to protect licensed products and support licensing management.
The solution provides:
- Official product authentication
- Centralized access to security markings
- Production volume control
- Licensing management
- Fan engagement opportunities
Why choose KURZ SCRIBOS for your licensing business?
KURZ SCRIBOS combines product protection with the tools to manage, control and grow your licensing business.
- Protect — secure and serialized markings for different licensed products and production processes
- Control — manage marking orders, quantities, and approved production through B2B Ordering
- See — gain market visibility through digital authentication and scan data
- Engage — turn authenticated products into direct digital customer experiences
- Scale — support different licensees, products, markets, and requirements within one modular ecosystem
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Protect your
licensing business with
KURZ SCRIBOS
KURZ SCRIBOS helps licensors protect official products, control product markings, and manage licensing programs across multiple partners and markets.
Book a SCRIBOS 360 demo to discuss how KURZ SCRIBOS can support your licensing program.
FAQ – Manage Licensing Business
How can licensors protect licensed products against counterfeiting?
KURZ SCRIBOS combines secure product markings with SCRIBOS 360 to help licensors authenticate official licensed products and gain visibility into authentication activity. Depending on the product and protection requirements, KURZ SCRIBOS offers visual, digital, hybrid, and printed security solutions.
How can licensors control official product markings?
SCRIBOS 360 B2B Ordering is a dedicated module developed specifically for the licensing market. It provides approved licensees, suppliers, and production partners with a controlled process for ordering official product markings. Licensors can track orders, quantities, and marking allocation across their licensing network.
Can licensed products be authenticated with a smartphone without a dedicated app?
Yes. KURZ SCRIBOS offers product markings that can be authenticated by smartphone, including digital, hybrid, and printed security solutions. The authentication can connect the product with SCRIBOS 360 for verification, data capture, and digital services.
What is SCRIBOS 360?
SCRIBOS 360 is KURZ SCRIBOS’ digital platform for product authentication, product data, market visibility, and digital services. It connects digitally authenticated product markings with the information and services needed to verify protected products and analyze authentication activity.
Can SCRIBOS 360 support licensing and royalty processes?
SCRIBOS 360 can provide product-level marking and authentication data that complements existing licensing and royalty reporting. Licensors can use this information to compare official marking and authentication activity with reported production or sales information and identify discrepancies for further review.
Can authentication data help licensors identify suspicious activity?
Yes. Authentication data can show where, when, and how often protected products are being authenticated. Unusual scan patterns, repeated checks of product identities, or activity in unexpected markets can provide indicators for further investigation.
Can licensors use product authentication for customer engagement?
Yes. SCRIBOS 360 Customer Interaction can turn product authentication into a branded digital touchpoint. After authentication, licensors can provide product information, campaigns, competitions, surveys, loyalty features, exclusive content, and other digital experiences.
Can KURZ SCRIBOS protect different types of licensed products?
Yes. KURZ SCRIBOS offers different product marking technologies for different product categories and licensing requirements. Solutions can be applied to products, packaging, labels, or hangtags, allowing licensors to use different marking approaches across a diverse licensed product portfolio.
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