Success Story

This was the question posed by Landewyck—the team behind the Thor brand from Luxembourg—when it came to finishing the labels for their new nicotine pouch line, Thor Hammer. Using state-of-the-art finishing technologies, the three varieties Nordic Freeze Hammer, Black Mint Hammer, and Arctic Berries Hammer were given a look that reflects the dynamism and strength of the brand while remaining economically efficient.

The marketing team had set themselves the task of creating a unique packaging design for Thor that would catch the eye and be highly recognizable. What’s more, the labels of the new line needed to underscore the brand's commitment to quality and innovation. The company placed particular emphasis on finding a solution that offered spectacular holographic effects while being seamlessly integratable into existing production lines—without the need for costly new equipment or process changes. 

With TRUSTSEAL^®, a premium finishing solution was chosen that combines multidimensional effects with unique light plays while also enabling precise positioning of the single-image motif. Diffractive Black creates a striking contrast, with individual design elements, such as the Thor logo, coming to life and glowing vividly when viewed from different angles. At the same time, the technology enables impressive three-dimensional depth and seemingly tactile effects—even though the surface remains completely flat. Last but not least, TRUSTSEAL^® sets new standards in anti-counterfeiting protection due to the complexity of its integrated features.

Production was carried out using the DISTORUN^® module from KURZ via the cold-transfer process on a flexo printing machine. The DISTORUN^® system is characterized by its ability to position individual images precisely and without offset. In addition, the motif can be overprinted afterwards to further customize the color design of the labels. Last but not least, the intelligent built-on technology can be integrated without complex adjustments to the existing printing machines.
 

Michael Brocher, International Business Development, emphasizes: “With TRUSTSEAL^® and DISTORUN^® we have once again successfully proven that precision and design harmonize at the highest level. This finishing transforms labels from a mere product detail into a unique statement at the point of sale.”

• Diffractive black: Dark, shimmering surfaces with design elements that light up in yellow-green when the viewing angle changes.
   
• Surface relief: Logos and lettering boast a three-dimensional effect thanks to special diffractive structures, creating the impression of depth and movement.
   
• Lens effect: Within the contours of the text, delicate rays of light appear at certain angles, creating the impression of moving light points.
   
• Dynamic color: A captivating rainbow-colored play of light that shifts vertically when the labels are moved.