Success Story
KURZ SCRIBOS Solutions Help 24H LE MANS Protect Licensed Products and Drive Fan Engagement
Customer: ACO (24 Hours of Le Mans)
Solution: VeoMark® Security Label, SCRIBOS 360 Authentication & Analysis + B2B Ordering Modules
Industry: Licensing
Main target: Stop Counterfeiting / Initiate Customer Interaction / Production Volume Control
Behind this iconic race is the Automobile Club de l’Ouest (ACO), the organizing body and official owner of the famous 24H LE MANS brand and its global licensing program. With millions of fans and licensed products sold across the world, ACO faced the challenge of protecting its brand from counterfeit threats while ensuring license compliance and building digital engagement. To meet these goals, the organization partnered with the KURZ SCRIBOS brand to implement a secure and interactive solution.
Our Solution
Together with ACO, the team behind the KURZ SCRIBOS brand implemented a multilayered approach based on physical product protection and smart digital tools. Each licensed product is equipped with a unique VeoMark® label, offering both visual security and digital functionality. This is connected to the SCRIBOS 360 platform, combining protection, tracking, and engagement in a single solution.
The system includes:
- SCRIBOS 360 Authentication and Analysis, allowing fans and inspectors to instantly verify product authenticity using their smartphones. After the scan, the system compares the data to the SCRIBOS 360 database to confirm the result. Suspicious scans trigger alerts and can be visualized on an interactive map to detect regional counterfeiting trends
- SCRIBOS 360 B2B Ordering, enabling licensees to order labels through a secure, centralized platform that ensures traceability and royalty control
- SCRIBOS 360 Interaction, supporting ACO’s promotional campaigns through engaging scan-based experiences for fans
Fan Engagement in Action
During the iconic 24 Hours of Le Mans race in summer 2025, the solution was put into action. As part of the official event giveaway, thousands of licensed items featuring the VeoMark® label were distributed. Fans were encouraged to scan the label to enter an exclusive contest and access digital content.
This campaign delivered:
- Instant product authentication
- A frictionless fan experience
- Higher scan rates and deeper engagement
- A powerful brand interaction at the point of use
By integrating secure labeling into its marketing strategy, ACO successfully activated its audience and educated fans about counterfeit risks. The organization continues to work closely with the KURZ SCRIBOS brand to build communication strategies around product scanning, helping boost awareness and long-term scan performance.
With our KURZ SCRIBOS solution, we not only secure our licensed products, but create a new way for fans to connect with the 24 Hours of Le Mans experience. Every scan becomes a gateway to authenticity and engagement.
The Benefits
Today, more than 3.3 million security labels have been delivered globally across over 130 licensees. With complete oversight of label usage and real-time data on product verification, ACO can protect its brand and control the volume produced by licensees. The KURZ SCRIBOS solution ensures that licensees comply with brand protection policies and contribute to a unified licensing ecosystem.
In addition, the platform strengthens ACO’s direct connection with fans by enabling interactive experiences, such as games during race events or the Christmas season, which create meaningful and engaging touchpoints.
By connecting the physical and digital worlds, ACO is taking a proactive step toward building trust and enriching the fan experience with every scan.
Further customer communication:
Any questions?
We would love to assist you!
Schedule a meeting with our brand protection expert Frédéric Etienne to start protecting your brand and increase your revenue.
Send an email or give him a call:
+33 6 242516 85
