INNOAESTHETICS strengthens product authentication and traceability to combat counterfeiting and gray market activities
Counterfeit or diverted products can undermine brand trust and make it more difficult for manufacturers to maintain control over their distribution channels. As a global provider of professional skincare, medical aesthetics, advanced techniques and private label solutions, INNOAESTHETICS is committed to protecting the authenticity of its products throughout the supply chain.
To strengthen these efforts, INNOAESTHETICS has implemented an integrated authentication and traceability solution developed with KURZ SCRIBOS. Combining secure smartphone-based product authentication, digital intelligence and carton-level traceability, the solution supports INNOAESTHETICS in protecting its cosmetic products while helping combat counterfeiting and gray market activities.
Expanding product protection with ValiGate®
At product level, INNOAESTHETICS uses ValiGate® security labels to make every cosmetic product digitally verifiable. Based on a copy-protected, serialized QR code, the solution enables healthcare professionals, distributors and customers to verify product authenticity using a smartphone - without downloading a dedicated application.
The authentication process is designed to be fast and intuitive while providing immediate confirmation that a product is genuine. At the same time, ValiGate® creates a scalable layer of protection across INNOAESTHETICS’ global product portfolio.
Key features of the ValiGate® solution include:
- Copy-protected, serialized QR codes
- Smartphone-based product authentication
- App-free verification
- Scalable protection for more than four million cosmetic products annually
Connecting product authentication with actionable insights
Every authentication event is securely processed through SCRIBOS 360, the cloud-based digital platform behind the KURZ SCRIBOS solution. While healthcare professionals, distributors and customers receive immediate confirmation that a product is genuine, INNOAESTHETICS gains valuable insights into authentication activity across global markets.
By analyzing verification patterns, scan locations and authentication trends, SCRIBOS 360 helps the company investigate potential counterfeit incidents and identify indications of gray market activities. Combined with carton-level traceability, these insights provide greater visibility across the distribution network and strengthen INNOAESTHETICS’ ability to respond to unauthorized product diversion.
Extending protection with carton-level traceability
In addition to product-level authentication, INNOAESTHETICS uses UniQR® to establish carton-level traceability throughout its distribution network. Together with the ScanFIRST App, the solution creates packaging hierarchies and links cartons to destination markets and distribution partners.
This additional layer of traceability enables INNOAESTHETICS to follow products beyond the individual unit, improve transparency across international distribution channels and support investigations into unauthorized product diversion and gray market activities.
Strengthening protection across the supply chain
As INNOAESTHETICS continues to expand internationally, protecting genuine products remains a strategic priority. By combining secure product authentication, digital intelligence and carton-level traceability, the company has established an integrated approach to safeguarding its products throughout the supply chain.
The collaboration with KURZ SCRIBOS enables INNOAESTHETICS to strengthen protection against counterfeiting, improve visibility across its distribution network and gain valuable insights into authentication activity and gray market risks. At the same time, healthcare professionals, distributors and customers benefit from a simple and reliable way to verify product authenticity using nothing more than a smartphone.
Contact INNOAESTHETICS
E-mail: info@innoaesthetics.com
Contact KURZ SCRIBOS
E-mail: hello@kurz-scribos.com
About INNOAESTHETICS
INNOAESTHETICS is an international laboratory specializing in the development of innovative products for the prevention, care, and treatment of the skin.
Its origins date back to 1898, when the great-grandfather of the current CEO, Fernando Bouffard, founded his first pharmacy in Barcelona. Led since 1992 by Fernando Bouffard - the fourth generation of the family - the company has preserved its family-owned heritage and pharmaceutical roots as the foundation of its growth. Today, INNOAESTHETICS operates in more than 80 countries, with a strong presence across Asia, Latin America, Europe, and the Middle East.
The company is headquartered in Barcelona, where its recently inaugurated INNOAESTHETICS MEDLAB Center brings together innovation, state-of-the-art manufacturing, and advanced logistics within a single ecosystem. As the company's hub for research, manufacturing, and global operations, the MEDLAB Center reinforces INNOAESTHETICS' commitment to scientific excellence, technological innovation, and international growth.
For more information, visit: https://www.innoaesthetics.com